Analytics
What Is Conversion Tracking and Why Most Accounts Get It Wrong
What conversion tracking actually is, plus the real-world mistakes — double-counting, wrong primary goals, missing calls — that wreck Smart Bidding.
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Articles in Analytics
Analytics
Twelve Signs Your Google Ads Account Needs an Audit
Twelve concrete, observable signs your Google Ads account needs an independent audit — from rising CPA to inherited account structure and stale negatives.
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Analytics
GA4 Explained: What Changed From Universal Analytics and Why It Matters
How GA4's event-based model differs from Universal Analytics' sessions, what it means for your reports, and why it matters for Google Ads bidding.
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Analytics
What Is Attribution in Google Ads (and Why Last-Click Is Lying to You)
What attribution means in Google Ads, why last-click under-credits remarketing and branded search, and what data-driven attribution changes in practice.
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Analytics
Top Google Analytics Alternatives for UK Marketers
The best Google Analytics alternatives for UK marketers: Matomo, Fathom, Plausible and more — compared for GDPR compliance, pricing and ease of use.
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Analytics
How to Master Google Analytics for UK Web Insights
A practical guide to GA4 for UK businesses — setup, key metrics, conversion tracking, Search Console integration, and GDPR compliance explained clearly.
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