Enter your ad spend and conversions to get your cost per acquisition — the number that decides whether your Google Ads actually pay.
Start a conversationCPA = Ad spend ÷ Conversions. £1,000 for 40 conversions is a £25 CPA. Compare it to what a customer is worth (see the Lead Value and LTV tools).
A £25 CPA is superb if a customer is worth £300 and terrible if they’re worth £20. Always judge CPA against customer value, not in isolation.
Divide total ad spend by the number of conversions (acquisitions).
One comfortably below the profit a customer generates. Use the Lead Value / LTV tools to set your ceiling.
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If the figures aren't where you want them, tell me what you're seeing. I'll give you a straight answer on whether it's fixable and whether I'm the right person to fix it.
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