Enter your cost and impressions to get your CPM — cost per thousand impressions — the key metric for awareness, display and video campaigns.
Start a conversationCPM = Cost ÷ Impressions × 1,000. £500 for 100,000 impressions is a £5 CPM. CPM is how display, video and awareness buys are usually priced.
For reach and branding, CPM is the efficiency metric. For response campaigns, keep an eye on CPC and CPA instead.
Divide cost by impressions, then multiply by 1,000.
It varies by platform and audience; compare against your own history and the value of the reach.
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If the figures aren't where you want them, tell me what you're seeing. I'll give you a straight answer on whether it's fixable and whether I'm the right person to fix it.
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