POAS (profit on ad spend) is ROAS done properly — it uses profit, not revenue. Enter your numbers to see what your Google Ads are really making you.
Start a conversationROAS uses revenue; POAS uses profit: POAS = (Revenue × margin) ÷ Ad spend. A POAS of 1.0 is break-even; above 1 you profit. Two products with the same ROAS can have very different POAS.
Chasing ROAS grows revenue; chasing POAS grows profit. With margin data in your feed you can bid to profit directly — a major lever most accounts leave on the table.
Multiply revenue by your profit margin to get gross profit, then divide by ad spend.
Anything above 1.0 is profitable; the higher the better. It already accounts for margin, so no break-even maths needed.
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If the figures aren't where you want them, tell me what you're seeing. I'll give you a straight answer on whether it's fixable and whether I'm the right person to fix it.
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