Enter your selling price and unit cost to get gross margin %, gross profit per unit, and markup % in seconds.
Get a free PPC auditGross margin is the share of each sale left after the cost of goods: (Price − Cost) ÷ Price. It’s the money available to cover ads, overheads and profit.
Higher gross margin = a lower break-even ROAS and more room to bid. It’s the first number I check on any ecommerce account.
Subtract unit cost from selling price, divide by selling price, multiply by 100.
No — margin is over the price, markup is over the cost. They diverge quickly at higher values.
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If the figures aren't where you want them, I'll find exactly where your Google Ads budget is leaking — free, no obligation.
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