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Free PPC & Ecommerce Calculators

Free, no-sign-up calculators for Google Ads, ecommerce and lead generation — built by Stevie Morris, a Google Partner PPC consultant. Work out ROAS, break-even, LTV, CPA, budgets and more in seconds.

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Grouped by what you’re trying to do. Ecommerce tools focus on ROAS, margin and lifetime value; lead-gen tools on cost per lead, budgets and conversion; and the core metrics apply to any Google Ads account.

Ecommerce calculators

ROAS CalculatorBreak-Even ROAS CalculatorLTV CalculatorProfit Margin CalculatorGross Margin CalculatorTarget ROAS CalculatorPOAS CalculatorAOV CalculatorACOS Calculator

Lead generation calculators

Conversion Rate CalculatorCPA CalculatorCost Per Lead (CPL) CalculatorPPC Budget CalculatorLead Value CalculatorCAC Calculator

Core PPC metric calculators

CPC CalculatorCPM CalculatorCTR CalculatorROI Calculator

Want a human to read your numbers?

Calculators show you the what. If you want the why, tell me what you're seeing and I'll give you a straight answer — no obligation either way.

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