Enter your total ad cost and clicks to get your average cost per click — a core Google Ads metric that drives your budget.
Get a free PPC auditCPC = Total cost ÷ Clicks. £500 for 400 clicks is a £1.25 average CPC. It’s set by competition, Quality Score and bids.
Better Quality Score (relevant ads, tight ad groups, strong landing pages) lowers the CPC you pay for the same position — real money saved.
Divide the total amount spent by the number of clicks received.
Improve Quality Score, tighten targeting, add negative keywords, and test ad copy.
Yes — no sign-up.
If the figures aren't where you want them, I'll find exactly where your Google Ads budget is leaking — free, no obligation.
Call 07410 907 104 Get a free PPC audit