Book a Free Strategy Call →

Profit Margin Calculator

Enter your revenue (or price) and cost to instantly see gross profit, profit margin %, and markup % — the numbers that decide what ROAS you need.

Get a free PPC audit

Enter your numbers

£
£
Profit margin—
Gross profit—
Markup—

Margin vs markup

They’re not the same. Margin = profit ÷ revenue; markup = profit ÷ cost. A £40 profit on a £100 sale that cost £60 is a 40% margin but a 66.7% markup.

Why margin drives your ad targets

Your profit margin sets your break-even ROAS (1 ÷ margin). Know your true margin before you set any Google Ads target.

Frequently asked questions

How do I calculate profit margin?

Subtract cost from revenue to get profit, then divide by revenue and multiply by 100.

What’s the difference between margin and markup?

Margin is profit as a share of the selling price; markup is profit as a share of the cost.

Is this free?

Yes — no sign-up.

Numbers not adding up?

If the figures aren't where you want them, I'll find exactly where your Google Ads budget is leaking — free, no obligation.

Call 07410 907 104 Get a free PPC audit

Powered by
►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None
Powered by