Enter your clicks and impressions to get your click-through rate — a core signal of ad relevance and a driver of Quality Score.
Start a conversationCTR = Clicks ÷ Impressions × 100. 400 clicks from 20,000 impressions is a 2% CTR. Higher CTR signals relevance and lifts Quality Score.
A strong CTR lowers your CPC (via Quality Score) and shows your ads match intent. Weak CTR usually means a targeting or messaging mismatch.
Divide clicks by impressions and multiply by 100.
Search CTRs of 3–5%+ are healthy; display is much lower. Compare within your own account and industry.
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If the figures aren't where you want them, tell me what you're seeing. I'll give you a straight answer on whether it's fixable and whether I'm the right person to fix it.
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