Work out the monthly Google Ads budget you need to hit your lead or sales target, based on your conversion rate and average CPC.
Get a free PPC auditClicks needed = target ÷ conversion rate. Budget = clicks × average CPC. Want 30 leads at a 4% conversion rate and £2.50 CPC? You need 750 clicks ≈ £1,875/month.
Your budget is driven by target volume, conversion rate and CPC. Improving conversion rate is usually the cheapest lever — it cuts the clicks (and spend) you need.
Enough to buy the clicks your target requires at your conversion rate and CPC — this tool gives the figure.
Raise conversion rate or lower CPC (better targeting, Quality Score, negatives) — both reduce the spend per result.
Yes — no sign-up.
If the figures aren't where you want them, I'll find exactly where your Google Ads budget is leaking — free, no obligation.
Call 07410 907 104 Get a free PPC audit