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AOV Calculator

Enter your total revenue and number of orders to get your average order value — a key input for ROAS targets, LTV and shipping thresholds.

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Enter your numbers

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Average order value—

Why AOV matters

AOV = Total revenue ÷ Number of orders. Raising AOV (bundles, thresholds, upsells) lifts ROAS without touching ad spend — often the fastest ecommerce win.

AOV feeds everything

Your AOV drives LTV, free-shipping thresholds and the ROAS you can sustain. Track it monthly.

Frequently asked questions

How do I calculate AOV?

Divide total revenue by the number of orders over the same period.

How do I increase AOV?

Bundles, volume discounts, free-shipping thresholds and post-purchase upsells all raise it.

Is this free?

Yes — no sign-up.

Numbers not adding up?

If the figures aren't where you want them, I'll find exactly where your Google Ads budget is leaking — free, no obligation.

Call 07410 907 104 Get a free PPC audit

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