Enter your total revenue and number of orders to get your average order value — a key input for ROAS targets, LTV and shipping thresholds.
Start a conversationAOV = Total revenue ÷ Number of orders. Raising AOV (bundles, thresholds, upsells) lifts ROAS without touching ad spend — often the fastest ecommerce win.
Your AOV drives LTV, free-shipping thresholds and the ROAS you can sustain. Track it monthly.
Divide total revenue by the number of orders over the same period.
Bundles, volume discounts, free-shipping thresholds and post-purchase upsells all raise it.
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If the figures aren't where you want them, tell me what you're seeing. I'll give you a straight answer on whether it's fixable and whether I'm the right person to fix it.
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