Conversion Rate Calculator

Enter your conversions and clicks (or visitors) to get your conversion rate instantly — plus how many clicks it takes to get one conversion.

How to calculate conversion rate

Conversion rate = Conversions ÷ Clicks × 100. 50 conversions from 1,000 clicks is a 5% conversion rate — one conversion every 20 clicks.

Conversion rate sets your cost per conversion for any given CPC. Doubling it halves your CPA — often cheaper than chasing lower CPCs.

How do I calculate conversion rate?

Divide conversions by clicks (or visitors) and multiply by 100.

What is a good conversion rate?

It varies by industry and offer, but 2–5% is typical for Google Ads lead gen; strong landing pages do better.

Is this free?

Yes — no sign-up.

If the figures aren't where you want them, I'll find exactly where your Google Ads budget is leaking — free, no obligation.

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