Enter your conversions and clicks (or visitors) to get your conversion rate instantly — plus how many clicks it takes to get one conversion.
Start a conversationConversion rate = Conversions ÷ Clicks × 100. 50 conversions from 1,000 clicks is a 5% conversion rate — one conversion every 20 clicks.
Conversion rate sets your cost per conversion for any given CPC. Doubling it halves your CPA — often cheaper than chasing lower CPCs.
Divide conversions by clicks (or visitors) and multiply by 100.
It varies by industry and offer, but 2–5% is typical for Google Ads lead gen; strong landing pages do better.
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If the figures aren't where you want them, tell me what you're seeing. I'll give you a straight answer on whether it's fixable and whether I'm the right person to fix it.
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