Industry: Domestic Appliances Retail Timeline: 2015-2021 Results: 6.7x revenue growth, 17-22x ROAS, COVID-proof business model The Challenge In 2015, I started working with a UK-based domestic appliances retailer turning over approximately £3 million per year. Half of their revenue came from trade shows and offline channels, with their online presence significantly underperforming. They'd been working […]
When I took over a struggling sewing & dressmaking supplier's Google Ads account in July 2023, I knew there was potential for improvement. What I didn't expect was to achieve a 20.85 ROAS – more than 7x the industry average. Here's exactly how I did it.
Case Study: Stevie Morris Digital Marketing Boosts Online Sewing Supplies Retailer's Performance Stevie Morris Digital Marketing, a specialist in e-commerce advertising, successfully transformed the Google Ads strategy for a leading online sewing supplies retailer. This case study examines the impressive results achieved through strategic campaign management and optimisation. Client Overview A prominent online retailer specialising […]
