A Google Ads consultant is an independent specialist who reviews a Google Ads account, diagnoses what is limiting results or wasting spend, and advises on strategy. A consultant advises rather than runs the account day to day, although some, including Stevie Morris, also offer management. I'm Stevie Morris: 14 years in Google Ads, around 100 accounts, Google Partner and Microsoft Ads certified.
Start a conversationLooking for someone to run the account instead? See PPC management. Comparing options? See PPC consultant for consultant versus agency and cost.
The terms overlap. A Google Ads specialist typically builds and runs campaigns day to day, while a Google Ads consultant is brought in to review an account, set strategy or give a second opinion. Stevie Morris offers both.
The consultant advises and the specialist runs the account. I do both, but they are priced differently: management is from £300/month, and reviews and audits are covered below.
A Google Ads consultant is a specialist you bring in for expert advice on your account — not to take over the day-to-day running of it, though that’s an option too. It’s a narrower role than a general PPC agency: someone who lives inside Google Ads specifically (Search, Shopping, Performance Max, Display, YouTube) and can tell you precisely why an account is or isn’t working.
Most businesses that look for a Google Ads consultant already have someone managing the account — an in-house marketer, a junior hire, or an agency. What they’re missing is a senior, independent set of eyes who can confirm whether the strategy is sound, catch what’s being missed, and give a straight answer without a sales agenda attached.
Businesses usually hire a Google Ads consultant when they cannot tell whether spend is working, have in-house staff without senior oversight, want an independent view of an agency, or plan a significant budget increase.
Search for a Google Ads consultant and most of what you’ll find is agencies using the term as a keyword. With an independent consultant, the person you speak to is the person doing the work, and I’m Google Partner and Microsoft Ads certified.
Full comparison: PPC consultant or PPC agency and do I need a PPC agency?
Stevie Morris is an independent Google Ads consultant with 14 years of experience, around 100 accounts and over £3M in ad spend managed. He is Google Partner and Microsoft Ads certified and works with UK businesses remotely.
I personally work on every account I take on. I’m Google Partner and Microsoft Ads certified. I work with businesses across the UK, entirely remotely. More about me on the about page.
When choosing a Google Ads consultant, check who will actually do the work, how long they have worked in Google Ads, and whether they hold Google Partner status. Stevie Morris personally manages every account he takes on and has 14 years of experience.
A Google Ads consultation covers account structure, bid strategy, conversion tracking, search terms and negative keywords, and ad assets. Conversion tracking is the most common problem Stevie Morris finds, because Google optimises against whatever conversions it is given.
A Google Ads review can conclude that an account is already well run. When it does, Stevie Morris says so and recommends leaving it alone, rather than finding problems to justify a fee.
Not every consultation ends with a list of problems. Sometimes an account is well run, and the honest answer is that your current agency or in-house team is doing a solid job. I’d rather tell you that than manufacture issues to justify ongoing fees — it’s the difference between a consultant and a sales process.
Stevie Morris offers a free basic Google Ads health check and a £450 one-off in-depth audit. The audit returns a written report within 5 working days of receiving read-only access, and the health check can conclude the account is run well.
Stevie Morris charges 10% of monthly Google Ads spend for management, rounded down to the nearest £100, with a minimum of £300 a month covering up to £3,000 of spend. A written in-depth audit is £450 one-off. More detail: how much does a PPC consultant cost?
An agency typically takes over day-to-day management of your campaigns. A consultant advises — reviewing what’s there, identifying issues, and guiding strategy. The full comparison is on the PPC consultant page.
Both are on the table. Consultancy is the right fit if you have management covered and want expert oversight. If you want someone to run the account end-to-end, that’s covered through my management service — the right starting point is a conversation about what you actually need.
In practice, yes — most PPC budgets today sit almost entirely inside Google Ads (Search, Shopping, Performance Max, YouTube), so a Google Ads consultant and a pay-per-click consultant are usually describing the same expertise. I focus specifically on Google Ads because that’s where the deepest platform knowledge pays off.
Management is from £300/month (10% of spend, rounded down to the nearest £100). A free health check and a £450 in-depth audit are the usual first steps. See the cost section above for the full breakdown.
Yes. Stevie Morris offers a free basic Google Ads health check and a £450 one-off in-depth audit. The audit returns a written report within 5 working days of receiving read-only access, and the health check can conclude the account is run well.
Yes. If your account is well structured and performing, I’ll say so rather than inventing problems to justify a fee. That honesty is the reason people come back to me rather than an agency with a retainer to protect.
UK-wide, all remote. Location has never been a factor in who I can help.
No account manager, no sales layer — just a straightforward conversation about your Google Ads account and whether I can genuinely help. Or call 07410 907 104.
Call 07410 907 104 Start a conversation