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Why Most Businesses Waste Money on Google Ads

Bad ads are cheap. Good ads are rare.

Most businesses either run their Google Ads themselves—cycling through half-baked settings and wasting thousands—or hire an agency full of juniors following a playbook. Neither works. We’re different. I’m Stevie Morris, and I’ve managed over £2M in direct ad spend across ecommerce, D2C, and home services. I know what actually moves the needle.

Our sister agency, Growth PPC, manages £20M+ at scale. We apply that same rigour to every account, without the junior overhead. No account managers checking boxes. No templated strategies. Just senior-led execution that cuts waste and builds real profit.

The Hard Truth

If your ads are fine as they are, we’ll tell you. If there’s work to do—and there usually is—we’ll show you the wasted budget and the fix. No fluff. No vanity metrics. Just numbers that matter to your bottom line.

What Managed Google Ads Actually Covers

How We Work

  1. Free Strategy CallWe talk about your business, margins, current performance, and what matters most. No pitch, no pressure—just an honest conversation.
  2. Audit & ProposalIf you’re already running ads, we review what’s there. Then we outline the plan: structure, budget, expected direction. Full transparency.
  3. Campaign Launch & OptimisationWe set up and run your account from day one. Tweaking, testing, improving. You get a call or report as often as you need.
  4. Ongoing ManagementConsistent month-on-month optimisation, tracking fixes, strategy updates as your business evolves.

Investment & Pricing

Minimum £300 per month covers up to £3,000 in monthly ad spend. Above that, it’s 10% of ad spend—so £4,500/month ad spend = £450/month management fee. You pay Google directly; we don’t touch that budget or mark it up.

For Barnsley, South Yorkshire, and the wider region, we work entirely remotely. No office visits needed. Clear, regular comms by phone or email.

Who This Works For

Ecommerce brands and D2C makers who want profit-focused ads. Home service and trades businesses—plumbers, electricians, construction, HVAC—where local visibility and conversion tracking matter. Any business in Barnsley or beyond where Google Ads is a core channel and you’d rather have a professional running it than guessing yourself.

Frequently asked questions

What if my Google Ads account is already running?

We audit it first. Most accounts have structural problems, tracking gaps, or wasted spend. We’ll show you exactly what’s happening and what we’d fix. Then you decide if you want us to take over.

Do you work with businesses in Barnsley specifically, or only national accounts?

We work with any business, anywhere in the UK—Barnsley, Rotherham, Wakefield, or nationwide. Many of our clients are local trades and services who want regional visibility. We’re remote, so location doesn’t matter.

How often will I hear from you?

Monthly is standard—call or email check-in on numbers and strategy. We also send optimisation updates as they happen. You set the cadence you’re comfortable with.

What's your approach to budgets?

We hit the targets you set. If you say ‘spend £2,000/month’, we hit £2,000. If margins get tight, we tighten bids. If you want to scale, we build the structure to support it. No guesswork.

Do you have minimum contract terms or hidden cancellation fees?

No. Month-to-month, straightforward. If it stops working, you can leave. We’re confident in our work, so we don’t lock people in.

Why is your pricing different from other agencies I've seen?

Most agencies use a % of ad spend from day one, or a flat team rate. We keep it simple: minimum covers small budgets, then 10% of spend above that. No setup fees, no markup on your Google spend. You know exactly where your money goes.

Ready to Fix Your Google Ads?

Let's talk. No obligation. Call 07410 907 104 or book a time that suits you.

Call 07410 907 104 Book a free strategy call