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Why Most Ads in Cumbria Aren't Working

Google Ads looks simple: write an ad, set a budget, wait for sales. In practice, most accounts—especially in market areas like Cleator Moor—leak budget because they’re built for scale, not precision. Lazy keyword targeting, creatives that talk to nobody, tracking that doesn’t track. I’ve managed £2M+ in ad spend directly. I see this pattern everywhere.

I’m Stevie, a freelance PPC consultant with 12 years in Google Ads and Microsoft Ads certification. I work with ecommerce brands and home services businesses across the UK. My job is to stop that waste and build ads that actually convert.

What You Get

What Actually Happens in Strategy

First call, I audit your current setup—or build from zero if you’re starting out. I’ll dig into your audience, your margins, and what a win looks like for your business. Then I’ll propose a structure: which keywords matter, which audiences, what bids and budgets make sense.

After launch, I manage the account: bid adjustments, keyword refining, conversion tracking setup (often broken), scaling what works, killing what doesn’t. You get a monthly review. No surprises, no requests to just add more spend.

Honest Take

If your ads are already good, I’ll tell you. If you don’t need me yet, I’ll say so. I’m blunt about what will and won’t work for your business.

How a Campaign Takes Shape

  1. Discovery callYou tell me your business, margins, goals. I ask the questions that matter. No sales fluff.
  2. Account structure & strategyI propose a keyword, audience, and bid strategy tailored to you.
  3. Build & launchI create the campaigns, set tracking, go live with a clear KPI.
  4. Optimise & reportMonthly tweaks based on performance. You get a summary—no jargon.

Why Cleator Moor & Cumbria Work for Remote PPC

You’re in a market area—Cumbria’s got strong commerce around Whitehaven, Workington, Keswick—but you don’t need an expensive London agency. I work remote and charge based on your ad spend, not my office rent. Same expertise, zero travel cost, and I actually know how Google Ads works outside the M25.

Frequently asked questions

Do you work with businesses in Cleator Moor and nearby towns like Egremont and Whitehaven?

Yes. I work with UK businesses across all markets—ecommerce, trades, services. Cumbria’s got strong competition in home services and local retail. That’s exactly the area where good PPC strategy pays off.

What's the minimum spend to make Google Ads worthwhile?

Depends on your margins and market. For most ecommerce or trades, £500–£1,000/month lets us test properly and scale what works. Below £300, it’s hard to get clean data. I’ll tell you honestly if your goals don’t match the budget.

How long before we see results?

First conversions often appear in week one or two. But I don’t promise ‘results in X weeks’—that’s nonsense. Real campaigns build momentum. Within 30–60 days, you’ll know if the strategy works. Then I optimise.

What if we want to cancel or change someone else?

No lock-in, no notice period. Month-to-month, and I’ll hand over all account access and strategy notes if you leave. That transparency is part of the deal.

Do you handle ads for specific trades—plumbing, electricians, landscaping?

Yes, home services is a core niche for me. I’ve run ads for dozens of trades across the UK, including Cumbria. I know the margins, the audience intent, and the objections.

Ready to Talk?

Start a conversation. No obligation. We'll chat about your business, your goals, and whether Google Ads makes sense. If it does, I'll outline how I'd approach it.

Call 07410 907 104 Start a conversation