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Why Most Ads Underperform

Most businesses in Cambridgeshire run ads that don’t work. The reasons are predictable: wrong match types, bidding set to autopilot, no proper conversion tracking, and creatives that say nothing useful. You waste money and blame Google. It’s not Google’s fault. I see it happen every month.

I fix it by taking over completely. Account structure, keyword strategy, bidding, creative testing—everything. You keep doing what you do best. I run your ads like they matter, because they do.

The Growth PPC Backing

I work alongside Growth PPC, the agency I co-founded. We manage £20M+ in ad spend for ecommerce and home services clients. The same rigour that gets 20.8x peak ROAS at scale applies to your account. No juniors. No shortcuts. Senior strategy from day one.

What I Actually Do

How It Works

You pay from £300/month for active ongoing management. That covers up to £3,000/month in ad spend. Above that, it’s 10% of your total ad spend—so £4,500 in spend = £450/month in management. You pay Google directly; there’s no markup. Simple.

First thing: we do a full audit of your current account (or set up properly if you’re new). Then I take the wheel. You get weekly reports, monthly strategy reviews, and my phone number.

Getting Started

  1. Free strategy call30 minutes to understand what you’re trying to achieve, look at your current ads (if any), and see if we’re a fit.
  2. Proposal and auditIf we move forward, I do a proper diagnostic of your account or market opportunity. Then a written proposal with what I’ll fix and how.
  3. Implementation and handoverI set everything up, train you on access, and keep it running. You focus on sales and delivery.

Frequently asked questions

Do you work with small budgets?

Yes. The minimum is £300/month for management. I work with budgets from £500/month up to six figures. Below £500, the scope is more limited (audit only, or strategic advice), but it’s possible. Let’s talk about your number.

How is this different from agencies that use juniors?

It’s not. I’m not a junior. I’ve been doing this 12 years, managed £2M+ in spend myself, and I’m a Google Partner. Every hour on your account is my time, not someone’s first week in digital marketing. Growth PPC built its entire model on this: no juniors, senior strategy always.

What if I'm already getting good results?

Honest answer: if your ads are working well, you might not need me. But most businesses I audit in Cambridgeshire and beyond find leaks—wrong keywords, tracking gaps, creative waste. I’ll tell you straight in the initial call whether there’s something to fix or not.

Can you work with my existing agency?

Not really. I take full control of account strategy and execution. Splitting that across two people just creates confusion and delays. If your current partner isn’t delivering, let’s replace them.

How do you measure success for Ramsey-area businesses?

Depends on your business. For ecommerce, it’s ROAS and customer acquisition cost. For home services or trades in Cambridgeshire, it’s qualified leads and job closures. We set real KPIs from the start, not vanity metrics.

Can you guarantee results?

No. I guarantee a rigorous, honest approach. Google Ads success depends partly on your market, your product, your margins, and how you convert leads. I can’t control all that. What I control is the ads setup, strategy, and execution—and I do that at a level most businesses never see.

Ready to Stop Wasting on Bad Ads?

Let's do a free 30-minute call to look at your situation, find the obvious waste, and see if we're a fit. No sales pitch. Just an honest conversation.

Call 07410 907 104 Book a free strategy call