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What's actually happening with your ads?

Most Google Ads accounts leak money. Bad keyword matching. Broken conversion tracking. Ads running to the wrong audience. Bids set on autopilot. You don’t always know until someone digs in.

What we look at

How it works

You give us access. I audit for 2–3 business days. We send a detailed report highlighting wasted spend, missing pieces, and specific fixes you can make. Cost is quoted based on account size — call us for a number.

Who needs an audit

If you’ve been running ads for 6+ months but you’re not sure if you’re doing it right. If an agency says they’re managing your ads but you’re not seeing results. If you’re about to scale spend and you want to make sure the foundations are solid. If you’ve never had a professional look at your setup.

The audit process

  1. Request & briefTell us a bit about your business and what you want to understand about your ads.
  2. Access & reviewYou give us read-only access to Google Ads. We spend 2–3 days digging through account structure, targeting, tracking, creative.
  3. Report & recommendationsYou get a plain-English report: here’s what’s working, here’s what’s wasting money, here’s how to fix it.

Frequently asked questions

How long does an audit take?

We typically complete it in 2–3 business days. You get a detailed report with specific recommendations.

Will you audit my Birmingham ads even if I'm spending £500/month?

Yes, absolutely. Account size doesn’t matter — if there’s waste to find, we’ll find it. Price is usually lower for smaller accounts.

What if the audit shows everything's fine?

Great news — we’ll tell you. We’re honest enough to say if your ads are well set up. Not every business needs overhauls.

Will I need to hire you after the audit?

No. The audit is fixed-scope and standalone. You get the report and the recommendations; what you do with them is your choice. Some clients hire us to implement; many don’t.

Can I do this audit for a West Midlands business location?

Yes. Location doesn’t matter — as long as you have Google Ads access to audit, we can review it.

What does the report look like?

Plain English, no jargon. We highlight specific issues, estimate cost impact where we can, and give you step-by-step fixes you can apply yourself or hand to someone else.

Get clarity on your Google Ads

If you're in Birmingham or anywhere in the UK and you want to know whether your Google Ads are working efficiently, request an audit. We'll tell you what we find, no strings attached.

Call 07410 907 104 Request a PPC audit