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Every Google Ads account has waste. Usually a lot.

Wrong keyword match types. Ads pointing to the homepage when they should point to a specific product. Conversion tracking that records nothing. Bids set by gut feeling instead of data. Audiences that don’t actually exist.

I audit Google Ads accounts to find the leak. You’ll get a clear, actionable report: here’s what’s broken, here’s what’s costing you money, and here’s what to fix first. No complicated jargon. No 50-page document you won’t read. Just the truth.

What I review in a PPC audit

How a PPC audit works

  1. Send access (15 min)Read-only access to your Google Ads account. I also need your conversion goal and typical monthly spend.
  2. I audit (3–5 days)I review everything. I’m looking for inefficiency, waste, tracking gaps, and missed opportunity.
  3. Written report (1 doc)You get a clear report with findings, what each costs you, and what to fix first. No fluff.
  4. Debrief call (30 min optional)Walk through the report together. I’ll answer questions and discuss priorities.

The report you'll get

Not a 40-page PDF. A straightforward document that tells you: what’s actually wrong, roughly how much it’s costing you, and what to do about it. Most reports identify waste in 3–5 key areas. You pick the first one to fix. No obligation to hire me after.

Fixed-scope, honest feedback

I audit your account, find the waste, and tell you straight. Some accounts are fine — and if yours is, I’ll say that too. No upsell. No pressure. Just the truth.

Who should get an audit

Frequently asked questions

How much does a PPC audit cost?

Let’s chat and I’ll give you a fixed quote. Typical audits range based on account complexity and size, but I’ll give you a clear number upfront.

How long does an audit take?

3–5 days for me to review everything. You get a report at the end, plus an optional 30-minute debrief call.

Will you tell me if I don't have any problems?

Yes. If your account is well-structured and tracking properly, that’s what I’ll report. You shouldn’t pay for problems you don’t have.

What if I'm in Irlam or Greater Manchester?

Perfect. I work with businesses across the UK, including Greater Manchester. Location doesn’t change how the audit works.

Can I do something with the audit after you're done?

Completely up to you. You can implement the fixes yourself, hire someone, or book me to manage the account. The audit stands alone.

Do you need read-write access?

No. Read-only is fine. I’m not making changes; I’m examining what’s there.

Ready to see what's broken?

Request an audit and I'll send you a fixed quote. You'll get a clear report on what's working, what's wasting money, and what to fix first.

Call 07410 907 104 Request a PPC audit