Book a Free Strategy Call →

When Do You Need a Consultant vs. an Agency?

If you already have someone managing your ads — maybe an agency, maybe in-house — but you want expert oversight, that’s where fractional consulting comes in. I work with business owners and marketing leads who trust their current setup but want a seasoned voice in the room.

I’ve seen a lot of Google Ads implementations over 12 years. Sometimes they’re good and just need tweaking. Sometimes there are blind spots worth fixing. Either way, my job is to help you make smarter decisions, not take over the whole operation.

Fractional Consulting Covers

How Fractional Works

Most fractional engagements start with a review: I audit your current campaigns, tracking, and strategy. Then we decide what help you actually need. It might be monthly check-ins, a quarterly strategy session, or ad-hoc support when you hit a problem.

You keep your current team or agency. I provide expertise without replacing them. Pricing is based on the scope and time involved — we’ll quote on a call.

The Honest Bit

Not every business needs a consultant. If your ads are working well and your team is solid, you’re probably fine. But if you’re uncertain about your strategy, or your results have plateaued, a fresh set of eyes often pays for itself.

How to Start

  1. Book a consultation callWe’ll talk about your current ads, what’s working, and what worries you.
  2. Define the scopeBased on what you’ve told me, I’ll outline what help makes sense.
  3. Ongoing supportWhether that’s monthly reviews, strategy calls, or project work — you decide.

Specialisms

I specialise in ecommerce (D2C) and home services businesses. If that’s you, you’re in the right place. If you’re in a different sector, I can still help — but you’ll get more value if your business model aligns with my experience.

Frequently asked questions

What's the difference between a consultant and an audit?

A consultant works with you over time, helping you make better decisions and improve strategy. An audit is a one-off report on what’s broken. Consulting is ongoing; an audit is a snapshot.

Can you work alongside my current agency?

Yes. I’ve done that many times. You keep your agency, and I provide strategic oversight or specialist input on areas where they might be weaker.

What does a consultation cost?

Consulting engagements are quoted on a call based on scope. We start from the same £300/month anchor, but the actual fee depends on how much time and expertise you need.

Do you work with Devon businesses?

All the time. I work with clients across Ilfracombe, Barnstaple, Bideford, and the wider Southwest. Being UK-wide and remote, location’s no barrier.

How often would we meet or chat?

That’s up to you. Some clients want monthly calls, some quarterly. Others need ad-hoc support. We’ll agree on a cadence that keeps you on track without being overbearing.

What if I'm new to Google Ads?

If you’re completely new and need full management, the agency service is better. If you have someone already running ads and you want guidance, consulting works well.

Get expert strategic guidance for your Google Ads

Book a consultation call. We'll talk through your current setup, what's working, and where a senior consultant could add real value.

Call 07410 907 104 Book a consultation