I run Google Ads for window, door, conservatory and orangery companies across the UK — built for a steady pipeline of costed, quality enquiries, not just clicks. Senior-led, from £300/month, direct access to me.
Book a free strategy callWindows, doors, conservatories and orangeries are high-ticket, considered purchases. A single install can be worth thousands, which means a wasted click stings a lot more than it does for a low-value ecommerce sale — and a form full of tyre-kickers is worse than no leads at all.
The metric that actually matters here isn’t cost-per-click, and it isn’t even cost-per-lead in isolation. It’s cost-per-genuine lead — someone who’s ready to book a survey, not someone browsing for a quote they’ll never act on. Add in seasonal demand swings and a sales cycle that often runs through a home visit, and generic PPC management built for ecommerce simply doesn’t fit.
I manage Google Ads specifically for home-improvement and trades businesses — windows and doors is one of the niches I know best — with campaigns structured around lead quality and cost discipline, not vanity click volume.
This was a windows & composite doors installer whose Google Ads account started with zero historical data — no conversion history, no quality score, nothing to build on. Over 16 months of structured campaign building, tracking work and disciplined optimisation, the account grew into a pipeline generating roughly 272 leads a year at a 5.31% click-through rate and £159.34 per lead. No shortcuts — just a properly built account, managed consistently.
This is a premium windows, doors, conservatories and orangeries installer in Yorkshire, just over a month into a brand-new account. These are first-month numbers, not an annual figure — the account is still ramping, moving from manual bid control to automated bidding as conversion volume builds. Early cost-per-lead on a new account is rarely the best it’ll get, but a 6.03% click-through rate and 21 leads in month one from a standing start is a strong foundation to build on.
Windows and doors is one of the most fought-over verticals in Google Ads. Every installer in a region is bidding for the same searcher, so individual click costs vary wildly — competitive terms can run up to £50 a click, and some individual clicks are genuinely, stupidly expensive, even while the campaign average sits far lower.
The average isn’t the point. The targeting is. I’m not chasing someone Googling how to fix a cracked pane — that’s a low-value repair, not a lead worth competing hard for. I’m targeting full house window replacements, full composite door replacements, full conservatory and orangery builds — jobs that run into the thousands. At that value, even a genuinely expensive click is cheap. Both case studies above show what that discipline does in practice: average CPC held to roughly £6-7, well under what the most competitive terms in this niche can cost.
Alongside my freelance work I run Growth PPC, my sister agency, where the same senior-led, zero-junior model manages £20M+ in ad spend at scale with a peak ROAS of 20.8x. Windows and doors is one of Growth PPC’s named specialisms — the discipline behind these case studies is the same discipline I bring to every account I manage personally.
If I look at your account, or your website, or your offer, and think Google Ads isn’t the real problem, I’ll tell you. I only take on accounts where I can see a genuine path to a better cost-per-lead — not just more spend.
My management fee starts at £300/month, which covers accounts spending up to £3,000/month on ads. If your ad spend is higher, the fee is 10% of spend — so a £4,500/month budget means a £450/month management fee.
Your ad spend goes directly to Google. I don’t take a cut of your media budget or mark it up — the management fee is purely for the work I do.
Look for someone who understands high-ticket, considered-purchase sales cycles, not just generic ecommerce PPC. I specialise in windows, doors, conservatories and orangeries, with campaigns built around cost-per-genuine-lead rather than click volume, and you work with me directly.
Ad spend is set by you and paid directly to Google — I don’t mark it up. My management fee starts from £300/month, covering accounts spending up to £3,000/month; above that it’s 10% of spend (e.g. £4,500/month spend = £450/month fee).
It depends on budget, region and account age. A brand-new account I built from scratch reached around 272 leads a year after 16 months. Another, a Yorkshire installer, generated 21 leads in its first month. Results build over time — anyone promising instant volume isn’t being straight with you.
It varies by product and region, but the two accounts above ran at £159.34 per lead (16 months in, a mature account) and £205.65 per lead (first month on a brand-new account). Cost-per-lead typically improves as an account matures and conversion data builds.
It’s a brutally competitive niche — every installer bids for the same searcher, so individual clicks can run up to £50, some genuinely eye-watering, even while the campaign average stays lower. It’s justified: targeting is full replacements and conservatory builds, jobs worth thousands, not repairs.
Yes — windows, composite doors, conservatories and orangeries all fall within the home-improvement niche I specialise in. Each product line gets its own campaign structure rather than being lumped together.
A brand-new account has no conversion history, so early weeks focus on tracking and manual bid control. Cost-per-lead improves as the account matures — one case study here took 16 months to reach a steady 272-leads-a-year pipeline.
Yes. I don’t have account managers — I run every account I take on personally. Reporting is plain-English: what’s working, what’s changed, and what I’d do next. No jargon, no vanity metrics.
Tell me about your window or door business and what you’re hoping Google Ads can do for you. I’ll give you an honest steer — including if I don’t think I’m the right fit.
Book a free strategy call or drop me a message. I'll tell you honestly whether I can help, and what I'd prioritise first.
Call 07410 907 104 Book a free strategy call