Google Ads Audit for Little Lever Businesses

What you get

I spend time in your Google Ads account and audit every layer — campaigns, ad groups, keywords, ads, landing pages, conversion tracking, audience data, and bid strategy. I produce a written report naming what’s working, what’s broken, and what’s costing you money. No fluff. No upsell. Just findings.

The audit covers

• Campaign & ad group structure — Are they sensible? Is there overlap or waste?
• Keywords and match types — Are you bidding on garbage? Are negatives set up?
• Ad copy and extensions — Are they compelling? Is CTR low for the industry?
• Landing pages — Do they match the ad? Can visitors convert easily?
• Conversion tracking — Is it actually working? Are you blind to conversions?
• Audience data & targeting — Age, location, device — is anything skewed?
• Bid strategy & spend pacing — Are you overspending on low-intent? Under-investing in winners?

What happens after

You get a written report with findings, ranked by impact. Some fixes are quick (pause bad keywords, fix negatives). Some need more thought (redesign landing pages, restructure campaigns). You decide what to do. If you want me to implement, that’s a separate conversation and quote.

The process

1. Share accessRead-only access to your Google Ads account, Google Analytics (if you have it), and your website. Takes 2 minutes.
2. Audit workI spend 2–5 hours depending on account size and complexity. You get detailed findings within a week.
3. Debrief callOptional: we jump on a call and walk through findings. You can ask questions and we can talk next steps.

Pricing

No fixed price without seeing your account first. Small accounts (1–3 campaigns) audit differently than large ones. Send me details and I’ll quote. We discuss on a call and you decide if it makes sense.