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Is your ad account actually working?

Most accounts bleed money in ways nobody notices — wrong bid strategy, broken tracking, wasted impressions on the wrong keywords, conversion tags that don’t fire. You can’t fix what you don’t see.

An audit finds those holes. It’s a one-off diagnostic, fixed scope, no obligation to hire me afterward. You get a report with problems and recommendations. What you do with it is your choice.

What an audit covers

What you get

A written report with findings, ranked by impact. Problems first, recommendations second. I’m honest about what’s salvageable and what needs rebuilding.

It’s not a sales pitch — I’ve seen plenty of accounts that are running fine, and I’ll tell you that too. The point is clarity.

Pricing and scope

Audits are scoped and quoted on a call. Depends on account size, history, and complexity. No fixed menu price, but I’ll give you a clear quote upfront with no surprises. And no obligation — you get the report, you decide what’s next.

How an audit works

  1. Kick-off call15 mins. You give me access to your Google Ads account and Google Analytics. We agree on scope and timeline.
  2. Deep diveI audit your campaigns, tracking, keywords, creative, and performance. Takes 5–10 working days depending on size.
  3. Report and debriefYou get a written report with findings and recommendations. Optional follow-up call to walk through it.

When an audit makes sense

You’re getting underwhelming results. You switched agencies or in-house teams and want to know what’s actually broken. You’ve been running ads for a while and never had a proper review. Or you just want confidence that you’re not leaving money on the table.

If you’re in Radcliffe or serving the Greater Manchester area, an audit is especially useful — I can benchmark your performance against regional norms and local competition.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. I quote on a call, not a flat menu price. You’ll know the cost upfront before you commit.

How long does an audit take?

The audit itself takes 5–10 working days. The kick-off call is quick. You get a written report plus an optional debrief to go through findings.

Do I have to hire you afterward?

No. An audit is a one-off. You get the report and recommendations. Implementing them is your call — you can do it yourself, hire someone else, or ask me to take over management. No pressure.

What if I'm a Radcliffe or Greater Manchester business?

Perfect. Local context matters — I understand the customer base, competition, and what cost per click looks like in your area. That insight goes into the audit.

Will you find problems in my tracking?

Tracking audits are a big part of what I do. Most accounts have broken conversion tags, missing events, or holes in Google Analytics. That’s often where the biggest wasted spend hides.

What format is the report?

Written document with findings ranked by impact, plus recommendations. Clear, honest, no jargon. And a follow-up call to walk through if you want.

Curious what an audit would find?

A quick call costs nothing. We'll talk about your account, scope the audit, and get a quote. If you want to proceed, you'll know exactly what you're getting and what it costs.

Call 07410 907 104 Request a PPC audit