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Most Google Ads accounts leak money

Broad keywords matching the wrong searches. Landing pages that kill your click-through rate. Conversion tracking that’s broken or incomplete. Bid strategies that waste clicks on low-intent traffic. Most accounts have all of these. The question isn’t if there’s waste — it’s how much and where. An audit finds it.

What we check in an audit

The audit process

  1. Data gatheringWe request access to your Google Ads account, analytics, and tracking setup. We review 3–6 months of performance data.
  2. Deep analysisI run through every section: keywords, ads, landing pages, tracking, audiences. We identify what’s working, what’s failing, what’s costing you money.
  3. Report and callI deliver a written audit report with findings, estimated waste, and prioritised recommendations. We also do a call to walk through results and answer questions.

No sales pitch — just honest diagnosis

This is a diagnostic only. We tell you what we find. If you want us to fix it, we can discuss management. If you’d rather fix it yourself, we’ll explain how. If you decide your ads are fine and don’t need changes — we’ll say so.

Common findings we see

When to audit

Before scaling. Before hiring an agency. Before guessing. An audit costs less than a month of wasted ad spend and might uncover 10–30% in efficiency gains. Most accounts benefit from one. If you’re spending over £500/month on ads, an audit is worth doing.

Frequently asked questions

How much does an audit cost?

That depends on account size and history. I quote after a brief intake call. Not free, but transparent — we’ll explain the time and cost upfront before you commit.

How long does an audit take?

Typically 1–2 weeks from start to report delivery. Larger, more complex accounts can take longer.

What do I get in the report?

A written audit (typically 3–5 pages) with findings, problem areas, estimated impact, and a prioritised list of fixes. Plus a call to walk through results and discuss next steps.

Do you work with businesses in Oxfordshire?

Yes. We’re UK-wide and fully remote. I audit accounts for clients all across the country.

What if the audit says my ads are fine?

Then we say so. Not every account needs fixing. If we find tracking is solid, keywords are relevant, landing pages convert, and spend is efficient — we’ll tell you to leave it alone.

Can I use the audit report to make changes myself?

Absolutely. We’ll explain each finding and recommendation clearly. Some clients take the report and implement fixes. Others ask us to manage the changes. Both are fine.

What's your Google Ads audit worth?

Find out. We'll review your account, tell you what we find, and quote the audit cost. No obligation. If it doesn't make sense, we'll say so.

Call 07410 907 104 Request a PPC audit