Book a Free Strategy Call →

What's leaking from your Google Ads budget?

Most accounts waste 20–40% of their ad spend without anyone noticing. Mismatched keywords, expired audiences, poor landing-page targeting, broken conversion tracking—these are silent budget drains. An audit finds them. You walk away with a clear report of what’s working, what’s wasteful, and what should change.

What I look for in an audit

Audits are diagnostic, not sales

I audit because you want answers, not because I’m trying to upsell ongoing management. You get a clear, jargon-free report. What you do with it—implement it yourself, hire me, hire someone else, or ignore it—is your choice.

Why audits matter for Witney businesses

Whether you’re a trades business in Witney, a D2C seller nationwide, or a services provider in Oxfordshire, an audit tells you if your ad spend is working or if it’s just keeping Google happy. For Witney’s competitive landscape—with nearby towns like Oxford, Abingdon, and Woodstock offering similar services—getting your own campaigns right matters more than size.

The audit process

  1. Briefing (15 mins)You tell me your goals, business type, and what—if anything—feels off about your campaigns.
  2. Account analysis (3–5 days)I review your Google Ads account in depth: structure, keywords, audiences, tracking, creative, performance data.
  3. Findings reportYou get a written report—prioritised findings, specific problems, and recommended fixes. No fluff, just actionable insights.
  4. Debrief call (optional)If you want to talk through the findings, I’ll walk you through them and answer questions.

Frequently asked questions

How much does an audit cost?

That depends on account size and complexity. I’ll give you a quote after our initial conversation. There’s no obligation until you approve the fee.

How long does an audit take?

The analysis takes 3–5 days. You get a written report and the option to debrief over a call. Turnaround is typically one week from handoff to report.

Will the audit tell me if I should just hire someone else?

Yes, if that’s what makes sense. I’ve audited accounts where the best advice was ‘what you’re doing is fine, just keep at it’. My job is to give you honest answers, not to upsell.

Do you audit accounts for all business types?

I specialise in ecommerce and home services—trades, contractors, local services. That covers a lot of Witney and Oxfordshire. If your niche is very niche, I’ll be honest if it’s outside my expertise.

What if I don't understand the report?

I write audits in plain English, no jargon. I’ll also offer a debrief call to explain findings and answer questions. If something’s unclear, just ask—I’m happy to clarify.

Can I request an audit for a specific area of my account?

Absolutely. Some clients want a deep dive into keywords, others into audiences or conversion tracking. Tell me what’s frustrating you most, and we’ll scope accordingly.

Find out what's actually happening with your ad spend

Book a short call to discuss your account. I'll give you an audit quote, explain what you'll learn, and answer questions. No pressure—if audits don't make sense for you right now, I'll say so.

Call 07410 907 104 Request a PPC audit