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What's actually happening in your Google Ads?

You’re spending money on Google Ads every day. But are you sure it’s working? Are keywords overlapping and driving your cost-per-click up? Is your conversion tracking incomplete? Are you bidding too aggressively on low-intent keywords?

Most businesses don’t know. An audit tells you.

I’ll run a comprehensive diagnostic of your Google Ads setup, find the wasted spend and blind spots, and give you a clear list of fixes. No sales pitch, no obligation — just data and recommendations.

What an audit covers

The hard truth

Most Google Ads accounts leak money. You might be getting leads, but not as many as your spend should generate. An audit finds that leak. Whether you fix it yourself, hand it to an agency, or hand it to me — you’ll know exactly what to do.

Who needs an audit

You’ve been running ads for months and results feel flat. Your agency’s costs keep rising, or you’re not sure if they’re earning their fee. You’re new to Google Ads and want to know if your setup is sound before you scale spend. You’re in Newquay, Truro, St Austell, or anywhere across the UK — geographic location doesn’t matter.

If you’re spending more than £500/month on Google Ads, an audit almost always pays for itself in the fixes it uncovers.

The audit process

  1. Access grantYou give me read access to your Google Ads account (and GA4 if you have it). No changes yet, just data gathering.
  2. Deep dive analysisI spend time in your account, mapping structure, testing setups, checking conversions, spotting gaps and waste.
  3. Report & findingsWritten audit covering findings, prioritised recommendations, and next steps. We’ll schedule a call to walk through it if you want.

Pricing

Audit scope and pricing are quoted on a call based on account complexity and size. Most audits range from a few hundred to a few thousand pounds depending on depth. No surprise invoices — you’ll know the cost upfront before we start.

Frequently asked questions

What's included in an audit?

Campaign structure, keyword strategy, ad copy performance, audience targeting, conversion tracking setup, bid strategy, and budget allocation. Basically, everything that affects whether your money’s being spent wisely.

Do you make changes during the audit?

No. An audit is read-only and diagnostic. You get recommendations, then decide whether you want to implement them yourself, hire someone, or have me help.

How long does an audit take?

Depends on account size and complexity. Most audits take 1–3 weeks from access to final report.

I'm in Newquay — can you audit my account?

Yes. I work nationwide. Location doesn’t matter; what matters is your Google Ads setup.

What if I don't like the findings?

Fair question. I report what I find — no spin, no sugar-coating. If it’s bad news, you get honest news. If it’s good news, you’ll know your setup’s solid.

Can I hire you to implement the recommendations?

Yes. After the audit, if you want, we can discuss ongoing management, fractional consulting, or project-based work to fix the issues we found. But that’s separate from the audit itself.

Know your numbers

Get clarity on what's actually happening in your Google Ads. Request an audit, and I'll walk you through exactly where your money's going and what needs fixing.

Call 07410 907 104 Request a PPC audit