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You already have ads running

You’ve got someone—maybe an agency, maybe a freelancer—managing your Google Ads. But you want a fresh set of eyes. Or you want strategic guidance without handing over full management. That’s where fractional consulting comes in.

What fractional leadership means

I work part-time on your account. I audit your campaigns, spot gaps, and recommend changes. You decide what to do. I might advise on strategy quarterly, or I might oversee monthly optimisations while your current manager runs the day-to-day. We define it together. The point is: you get senior-level strategy without senior-level full-time costs.

What I review and advise on

Focused on your niche

I specialise in ecommerce and home services. That’s where my real expertise lives. If you’re in one of those spaces—trades, D2C, services—I bring deep knowledge of what works in your market.

How a consultation starts

  1. Audit your accountI review your Google Ads setup, conversion tracking, and recent performance.
  2. Identify gapsWe spot wasted spend, tracking issues, and quick wins. I send you a written summary.
  3. Recommend strategyBased on what I find, I recommend next steps. You choose what to implement and how.
  4. Ongoing supportDepending on the engagement, we might meet monthly for strategy reviews, or quarterly for a deep dive. You decide the cadence.

Frequently asked questions

What's the difference between a consultant and a full-service agency?

A full-service agency runs your ads end-to-end. A consultant advises and oversees. You keep more control, and it’s typically cheaper. Good if you already have someone running ads or want to stay hands-on.

Can I keep my current agency and hire you as a second opinion?

Yes. Many people do. You bring me in to review what they’re doing and give you strategic input. No conflict—I’m just an advisor.

Is this part-time or full-time?

Fractional. You set the cadence. Maybe I review your account monthly and you implement changes. Maybe I’m more hands-on. We agree on the scope before we start.

Do you work with businesses in Llanelli?

Yes. Location is irrelevant for Google Ads consulting. I work UK-wide remotely with businesses of all sizes.

How much does this cost?

From £300 per month for fractional oversight. For more specific pricing, let’s talk on a call—it depends on how much time and strategic input you need.

What if I don't like your recommendations?

That’s your choice. I advise; you decide. No obligation to implement anything I suggest. My job is to give you honest, expert input.

Get a fresh perspective on your Google Ads

Whether you need monthly strategy reviews, a one-off audit, or ongoing fractional leadership, let's talk. I'll review your setup and show you where the gaps are. No sales pitch.

Call 07410 907 104 Book a consultation