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You Run Ads. But Are They Running Well?

A lot of businesses have Google Ads accounts that are… alive. They’re spending money, they’re getting clicks, maybe some conversions. But they’re not optimized. The bid strategy is set-and-forget. The audiences are defaults. The conversion tracking is incomplete or broken. Waste is invisible until someone who knows what to look for actually looks.

That’s where I come in. I’m a PPC consultant with 12 years of hands-on Google Ads experience and £2M+ in direct ad spend managed. I’ll audit your account, find the leaks, and give you a roadmap — whether you fix it yourself or hand it to someone to manage.

What Advisory Looks Like

You Know Your Business. I Know Google Ads.

Fractional advisory means you get senior strategy without the full retainer. You already have someone running ads — maybe an agency, maybe in-house. I’m the second opinion that finds what’s missing.

Not Just Criticism — Actionable Advice

I could tell you what’s wrong. But that’s half useful. What matters is what you do about it. My recommendations come with priority, rough ROI estimates, and clear next steps. You’ll know whether to implement it yourself, hire someone, or hand the whole thing over.

The Advisory Process

  1. Initial callYou tell me what’s running, what you’re measuring, and what’s keeping you up at night.
  2. Deep auditI review your account, tracking setup, conversion data, and ad performance in detail.
  3. Strategy sessionWe go through findings, opportunities, and priorities. You’ll leave with a roadmap.
  4. Follow-up & supportQuestions after implementation? I’m available to help you think through next moves.

Pricing & Scope

Fractional advisory starts from £300/month, but scope and depth vary based on what you need. A quarterly strategy review looks different from hands-on weekly guidance. A discovery call will clarify what’s right for you. Phone: 07410 907 104.

Frequently asked questions

Can you work with our existing agency?

Yes. I’m happy to be a complementary voice — auditing, offering strategy, or just being the second opinion. Some agencies welcome it; some don’t. We’ll figure out the dynamic.

What if you recommend something we can't execute?

I’ll tell you. And I’ll either help you think through a workaround or recommend someone who can handle it.

How does this work for Whitland businesses?

I’m UK-based, work remotely, and have advised businesses from Whitland to Carmarthen to Haverfordwest. The principles are the same; the context is yours.

Is this just a prelude to a full retainer?

Not necessarily. Some clients want ongoing advisory; some want a one-off review. I’m flexible. Honest conversations about what you need are where we start.

How much of my account data do you need?

Read access to Google Ads and Google Analytics (or your conversion tracking setup). No password-sharing; I’ll use your account credentials temporarily during the audit phase.

What's your turnaround on findings?

Depends on account complexity. Simple accounts, 1–2 weeks. Larger ones, 2–4 weeks. We’ll agree upfront.

Get Clarity on Your Google Ads Without Overcommitting

A one-hour consultation is £300/month starting point. Let's talk about what you need.

Call 07410 907 104 Book a consultation