Data
How to Read a Google Ads Report Without Being Fooled by Vanity Metrics
Which Google Ads metrics are vanity (impressions, CTR) and which actually matter: margin-aware CPA, incremental volume, ROAS vs POAS.
Read more →Data
Articles in Data
Data
How to Set Realistic Google Ads Targets: CPA, ROAS and Budget Explained
How to derive a real target CPA or ROAS from your margin, average order value and lifetime value — instead of copying an industry-average number.
Read more →
Data
The Rat Farm Effect: Why Chasing Wrong Metrics Kills PPC Profit
Chasing the wrong PPC metrics destroys profit while dashboards look healthy. Learn what Goodhart's Law means for Google Ads and how to measure what actually matters.
Read more →