Category: Data

8 December 2025

The Rat Farm Effect: Why Chasing Wrong Metrics Kills PPC Profit

Stevie Morris

To be honest, I think we’ve all been there. You set a target for the team, or you set a goal in your Google Ads dashboard, and everyone works hard to hit it. But then you look at the bank account at the end of the month, and the numbers just don't add up. I […]

1 December 2025

What is a Good ROAS for Ecommerce? UK Industry Benchmarks for 2026

Stevie Morris

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What is a Good ROAS for Ecommerce To be honest, asking “What is a good ROAS?” is a bit like asking “How long is a piece of string?” or “What’s a good price for a house?” without saying if it’s a one-bed flat in Grimsby or a mansion in Mayfair. I reckon it’s the most […]

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Category: Data

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