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Why most Andover businesses lose money on Google Ads

I’ve seen it a hundred times: ads running to the wrong audience, tracking broken, budget bleeding into keywords that never convert. The problem isn’t Google Ads—it’s that most agencies use junior staff and templates. I don’t. Every account gets my direct attention and a strategy tailored to your business, not a playbook.

Done-for-you management—your way, at scale

I handle the full stack: keyword strategy, ad copy, landing page optimisation, conversion tracking, and ongoing optimisation. You get monthly reports that actually mean something—not vanity metrics, but the numbers that matter to your bottom line. My sister agency Growth PPC manages £20M+ in ad spend and consistently hits 20.8x peak ROAS. That’s the standard I apply here.

I’m on the phone monthly minimum. You know who’s running your ads. No handoff to a junior. No surprises.

What you get

How we work

  1. Audit & StrategyI review your business goals, audience, and current marketing spend. If you have existing ads, I diagnose what’s working and what’s draining money.
  2. Build & LaunchCampaign structure, keywords, ad copy, audience targeting, and conversion tracking. All tested before going live.
  3. Optimise & ScaleWeekly or daily adjustments based on performance. I find high-performing keywords and audiences, pause the duds, and grow what works.
  4. Monthly SyncCall or email: here’s what happened, here’s what we’re testing, here’s what changed in the market.

Honest about fit

I’m not for everyone. If your budget is under £500/month in ad spend, the fee model won’t make sense. If you want me to promise results in 30 days, I’ll pass—that’s a sales pitch, not reality. If you need an agency to blame when things go sideways, I’m not your person. But if you want a senior consultant who builds ads that work, gives you straight answers, and actually manages your account, let’s talk.

Frequently asked questions

Do you work with Andover businesses specifically?

Yes. I work with UK businesses of all sizes, many in Hampshire and surrounding areas. Andover has a strong independent business community—shopkeepers, trades, home services—and I specialise in Google Ads for those niches.

What's the minimum spend?

There’s no enforced minimum ad spend—some clients run £500/month, some run £10,000. But my fee starts at £300/month (which covers up to £3,000/month in ad spend). Below £500/month ad spend, the fee eats too much margin for both of us.

Can you guarantee results?

No. Anyone who does is lying. What I can guarantee: I’ll diagnose your market, build a strategy that makes sense, and optimise based on real data. Some clients see a positive ROI in month two. Others take six months. It depends on your business, your margins, and your market.

What if you can't improve our ads?

Then I’ll tell you. I’ve walked away from accounts where the fundamentals don’t work—a product that doesn’t convert, a price point that’s unrealistic for the market, or a service nobody in Andover is searching for. Better honest early than waste your money.

Do you offer anything else besides ongoing management?

I also offer one-off audits if you want a diagnostic before committing to ongoing management. That’s a separate service—we quote those on a call.

Let's talk about your ads

Send me a message with your business, your goals, and roughly what you're currently spending on marketing. I'll book a 30-minute call with no obligation. We'll go through what's possible for your business and whether a management relationship makes sense.

Call 07410 907 104 Book a free strategy call