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What we do

I manage Google Ads as if they’re my own business. That means account structure, keyword strategy, bidding, creative testing, landing page optimisation, and conversion tracking—all handled directly by me. No account manager, no assistant. If something needs changing, I change it.

I specialise in ecommerce and home services. If you’re a trades business or online retailer in Dorset or anywhere in the UK, you’ll find setup and strategy built for your niche.

The model

Why the senior-led model

Junior staff are cheaper but they don’t see patterns. They follow rules instead of questioning them. I’ve managed over £2M in ad spend directly and led strategy for Growth PPC (our sister agency, £20M+ at scale, 20.8x peak ROAS). When your account hits a problem—a campaign breaking even when it should scale, or wasting budget on soft clicks—you need someone who’s seen it before and knows the fix.

Honest from the start

If your ads are already working well, I’ll tell you. If there’s nothing broken, I won’t pretend there is. But if there’s waste—wrong bid strategy, poor keyword targeting, broken tracking, campaigns bidding against themselves—I’ll find it and fix it.

How we start

  1. Strategy call30 minutes. We cover your niche, budget, current performance (if you have ads running), and what winning looks like for you.
  2. Audit or setupIf you have existing ads, I audit them. If not, I build the account from scratch with proper structure.
  3. Monthly optimisationEvery month I review performance, test new keywords and ad copy, refine bidding, and tighten targeting.

Remote, nationwide coverage

I work from home and serve clients across the UK. Chickerell, Dorset, London, Scotland—it doesn’t matter where you are. Google Ads is geo-agnostic. We’ll talk through your local market and set targeting accordingly.

Frequently asked questions

Do you work with Chickerell or Dorset businesses specifically?

I work with any UK business. Chickerell and Dorset clients are welcome. If your business is local—e.g. a trade or service—I’ll set up geo-targeting to focus spend on your service area. If it’s ecommerce, I’ll optimise for wherever your customers are.

What if I don't have an existing Google Ads account?

I’ll build one. Account structure, Google Merchant Center setup (if ecommerce), conversion tracking, remarketing lists—all handled. You’ll own the account; I have access only to manage it.

Can I see my account and reports?

Yes. You’ll have full access. I’ll send monthly reports showing spend, clicks, conversions, cost per conversion, and changes I’ve made. You can log in anytime.

What's the difference between your agency and a larger one?

Scale. Large agencies handle dozens of accounts; yours gets a slot. I handle fewer accounts and go deeper. You’re not paying for admin overhead or junior time. Growth PPC exists for clients needing full-service at scale; I’m here if you want senior hands-on management.

How do you charge if I'm spending more than £3,000/month?

The first £3,000 is £300. Anything above that costs 10% of the extra spend. So £4,500/month spend = £300 + (10% × £1,500) = £450/month fee. Ad spend still goes to Google; you pay the management fee separately to me.

Can I pause or change my plan?

We’ll discuss terms on the strategy call. I don’t offer month-to-month commitments, but we’ll find terms that work for both of us.

Ready to outsource your Google Ads?

Start a conversation. We'll talk through your business, what you're spending, and whether ongoing management makes sense. No sales pitch—just a conversation.

Call 07410 907 104 Start a conversation