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Advisory, not takeover

You have someone (or a team) running your ads. But you want an outside eye—a gut check on strategy, a plan for the next quarter, or help troubleshooting why campaigns aren’t scaling. That’s fractional consulting. I work alongside your existing setup.

What advisory covers

Who it's for

This works if you’ve already got ads running and someone managing them. Maybe they’re doing okay but you want senior-level insight. Maybe you’re worried about blind spots. Or maybe you hired an agency but want to stay sharp and make sure they’re on the right track.

The advisory process

  1. Scope callTell me what you need help with. Strategy only? Ongoing monthly reviews? Specific project (e.g. launching a new campaign)?
  2. Account deep-diveI review your account, read the data, spot gaps and opportunities. Then we talk through findings.
  3. Ongoing as agreedMonthly check-ins, quarterly strategy updates, or project-based support—whatever you need.

Based on 12 years and £2M+

I’ve managed paid search across ecommerce and home services for over a decade, touching £2M+ in direct spend. I’ve also led strategy for Growth PPC (sister agency, £20M+ at scale). I know what works and what’s a waste of time.

Remote and flexible

I work with clients across Dorset and the UK. Chickerell, Weymouth, Dorchester—wherever you are. Calls, email, document reviews, screen shares. Everything remote.

Frequently asked questions

Is this right for my Chickerell business if I already have ads running?

Yes. If someone else is managing your ads but you want senior strategic input, or if you want a safety net and fresh perspective, advisory works well.

How is this different from full management?

Full management means I run your ads day-to-day: bid changes, keyword testing, landing page tweaks, all me. Advisory means I guide strategy and you (or your team) implement. Different scope, different price.

What does it cost?

Pricing varies by scope—quarterly strategy sessions, monthly ongoing reviews, or project-based work all cost different amounts. Start with a consultation call to discuss what you need; I’ll give you a tailored quote.

Can you help if I'm working with an agency?

Absolutely. I can review their work, sanity-check their strategy, or help you understand if they’re on the right track. No conflict.

How often do we talk?

Depends on your plan. Some clients want monthly check-ins; others prefer quarterly deep-dives. We’ll agree on cadence during the scope call.

What's the minimum commitment?

No fixed term, but advisory makes more sense as an ongoing arrangement than a one-off. We’ll discuss how long you want to work together.

Get a second opinion on your Google Ads

Book a consultation. We'll talk through what's working, where you're unsure, and how advisory might help. No pressure—just an honest conversation.

Call 07410 907 104 Book a consultation