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Senior-led, not delegated

I’ve managed £2M+ in Google Ads spend over 12 years. That’s me, directly, not junior strategists or automated rules. I look at your campaigns every day—search, shopping, performance max, YouTube. The sister agency, Growth PPC, handles £20M+ at scale with the same zero-junior model and hit 20.8x ROAS at peak. You get that standard of thinking.

What I handle

Transparent pricing, no surprises

Minimum £300/month. That covers Google Ads accounts up to £3,000/month spend. Above that, it’s 10% of your ad spend—so £4,500 spend = £450/month fee. Ad spend goes directly to Google. I take no markup. You know exactly what you’re paying and why.

I specialise in ecommerce and home services

I’ve built campaigns for online shops, tradies, local services—anything where a clear customer action (purchase, lead, call) is your goal. Ecommerce, D2C brands, plumbers, electricians, HVAC, roofing, locksmithing. If Google Ads is your channel and you’re in the UK, remote works fine.

How we start

  1. Free strategy callWe talk about your business, current spend, where you think money is wasted, and what success looks like.
  2. Audit (if needed)I review your account structure, keywords, ads, tracking. Honest feedback on what’s working and what’s broken.
  3. Proposal & go-liveI tell you what I’d change, what the fee is, and we agree. Then I implement and manage from day one.

Frequently asked questions

Do you work with businesses outside London?

Yes. I’m remote and work UK-wide. Location doesn’t matter—I’m managing your Google Ads account, which lives in the cloud. Eccles, Greater Manchester, Cornwall, doesn’t change how I work.

What if my budget is small?

The minimum is £300/month. That works if you’re running £2,000–£3,000 monthly ad spend. If you’re below that, Google Ads is probably not the channel for you yet. If you’re above £3,000, I’m the right fit.

Can I cancel anytime?

Book a call first and we’ll discuss. Most clients who work with me stay—but I’m not here to trap you. We’ll talk expectations upfront.

Do you manage Facebook or Instagram ads?

No. Google Ads only—search, shopping, display, YouTube, performance max. If you need Facebook too, I’d recommend finding someone who specialises in that.

How do you measure success?

Return on ad spend (ROAS), cost per acquisition (CPA), or cost per lead—whatever your business defines as a win. I pull the data weekly and show you exactly what’s happening.

Are you a Google Partner?

Yes. Google Partner status, Microsoft Ads certified, 12 years in. Phone 07410 907 104 if you want to chat before booking.

Ready to hand over your campaigns?

Let's start with a free strategy call. No sales pitch. I'll review what you're running, where your budget is probably leaking, and whether we're the right fit. Usually takes 20 minutes.

Call 07410 907 104 Book a free strategy call