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Why freelance beats agency for most businesses

Bigger agencies put your account on a junior’s desk, then a senior looks in once a quarter. You’re paying for their office space, their admin, their churn.

I run your account myself. 12 years in Google Ads, £2M+ ad spend managed directly, Google Partner certified. Single point of contact. You know who’s making decisions on your money.

I specialise in ecommerce and home services — if that’s you, I know your market cold. If it’s not, I’ll tell you upfront and suggest someone better.

The money model is simple

From £300/month, which covers up to £3,000/month of ad spend to Google. Scale above that? It’s 10% of your ad spend (so £4,500 spend = £450/month fee). You pay Google direct — no markup, no surprises.

What you get

Proof: Growth PPC does the same at scale

I run my sister agency Growth PPC on the same principles — no juniors, senior-only. They manage £20M+ in ad spend across hundreds of clients. Peak ROAS on record: 20.8x. Not because they’re wizards; because they don’t cut corners and they specialise.

How we start

  1. Free strategy call (30 mins)Tell me your business, your goals, your budget. I’ll ask hard questions to check if Google Ads is even the right move for you right now.
  2. ProposalIf it makes sense, I’ll outline the setup, timeline, and fee.
  3. Launch & optimiseYou give me access, I build the account, launch in weeks not months, and start the cycle.

Frequently asked questions

Do you work with Penzance and Cornwall businesses?

Yes. I’m UK-wide remote, so geography doesn’t matter — but I do specialise in ecommerce and home services. If you’re in one of those niches (trades, landscaping, e-retail, SaaS, etc.), I know your playbook. If not, I’ll be honest about the fit.

What if my budget is small — say £500/month?

That works. £300/month minimum covers the management, £500 to Google means you’ve got room to test. I’ll focus on tighter targeting and lower waste. Small budgets need smarter strategy, not smaller effort.

Can I pause or change my commitment?

Yes. No contract lock-in. If the account isn’t delivering within the first few months, or if your business changes, we adjust or part ways. I’d rather you leave happy than stay angry.

What's your approach if the ads aren't working?

First: check the fundamentals — landing page, offer, conversion tracking. If those are weak, no amount of ad spend fixes it. Second: we tighten targeting and kill waste. Third: we test new creative angles. But I’ll tell you if Google Ads isn’t the right channel for you.

Do you do social ads too (Facebook, Instagram)?

No. Google Ads is my focus. Mixing with a social specialist is often better than a generalist trying to do both.

How do you compare to the big agencies?

Big agencies are great if you want account managers, team infrastructure, and a formal process. I’m great if you want direct access, faster decisions, and lower fees. Pick the fit for your business.

Ready to talk?

Book a free 30-minute call. No pitch, no pressure — just a conversation about whether Google Ads makes sense for your business right now.

Call 07410 907 104 Book a free strategy call