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When you need a second set of eyes

You’ve got someone managing your Google Ads — maybe an in-house team, maybe an agency, maybe a junior contractor. But something feels off. CPCs are creeping up. ROAS is sliding. Or you just want a second opinion before you scale.

That’s where I come in. I don’t replace your current setup; I audit it, spot the waste, suggest fixes, and work with you (or your team) to implement them.

You already know the channel — you just need the right guidance

I’ve seen hundreds of accounts. I know the common mistakes, the quick wins, and the structural problems that keep costs high. I’ll find yours.

Typical consulting engagements

Direct access, no bureaucracy

You get me, 12 years of hands-on Google Ads, £2M+ managed. Not a junior, not a client manager, not a desk jockey. Direct phone, email, and honest conversation. If something’s wrong, I’ll say it.

How a typical engagement works

  1. Initial call (30 mins, free)You tell me your current setup, your pain, your goals. I ask the hard questions.
  2. Mini-auditI review your account, spot 3–5 key issues, and send a summary with quick wins.
  3. Proposal for next phaseBased on what I find, I propose the right scope (oversight, hands-on, training, whatever fits).

Frequently asked questions

Do you offer hourly consulting?

No. Hourly doesn’t align with my approach — I’d rather work retainer or project-based. Gives me skin in the game and means I focus on outcomes, not hours.

Can you work with my current agency?

Yes, sometimes. If they’re open to a second opinion, absolutely. Some agencies won’t allow it — that’s their call. I work best with open teams.

What if I'm in Cornwall and you're remote?

Distance is irrelevant. I live in the UK and work entirely online — calls, screen shares, email. You don’t lose anything by working remote.

How long does a typical engagement run?

Depends on scope. A fractional oversight retainer is typically 3–6 months minimum. A hands-on rebuild might be 8–12 weeks. We agree upfront.

What's included in the from-£300/month price?

That anchor is the minimum retainer — it covers a baseline scope. Larger engagements (more hours, more complexity) will be quoted based on what you actually need. We’ll discuss on a call.

Can you train my in-house team?

Not my main offer, but I can do short training sessions as part of a larger engagement if it makes sense.

Let's talk about your account

Book a free 30-minute consultation. Bring your current account stats and your main frustration — I'll give you honest feedback on the spot.

Call 07410 907 104 Book a consultation