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You're in the London commuter belt. Your CPCs are high.

Potton and Bedfordshire sit in prime Google Ads real estate—which means your cost-per-click rivals inner London. That’s not a penalty; it’s just the market. But it means every pound has to work harder. I’ve managed over £2M in ad spend across ecommerce and home services; that experience tells me exactly where most Potton advertisers leak money: poorly segmented audiences, ads that don’t speak to local buyers, tracking that misses half your conversions. Done right, Google Ads is your fastest path to revenue. Done wrong, it’s an expensive education.

What I do differently

The honest truth

Google Ads isn’t magic. But it is the fastest way to reach buyers actively looking for what you sell. In Potton and Bedfordshire, that means high CPCs—so you need someone who squeezes every penny without wasting time on vanity metrics.

How we work

  1. Strategy callWe talk through your business, margins, current ads, and goals. I ask hard questions. You get honest answers.
  2. Audit & proposalI audit your account (if you have one) and show you exactly what’s worth fixing. If you don’t have one, I outline the play.
  3. Build & optimiseI set up or improve your campaigns, then optimise continuously. You get monthly reports—no fluff, just what matters.

For Potton and Bedfordshire businesses

Whether you’re ecommerce shipping nationwide, local trades serving the area, or a hybrid—Potton’s CPCs mean you need an expert who knows how to build efficient funnels. I work with clients across those niches. I can help you compete even when clicks are expensive.

Frequently asked questions

Why should I hire you instead of running ads myself?

You can—but Google Ads is a full-time job. Every update, every audience shift, every algorithm change needs monitoring. I’ve spent 12 years doing this. Most business owners see better ROI delegating to someone who does it all day.

How much does it actually cost?

From £300/month for accounts up to £3,000 monthly spend; above that, 10% of spend. You pay Google directly for ads—I never markup. No hidden fees, no contract lock-in.

What if I already have someone managing my ads?

Great—this isn’t for you. But if you want a second opinion, I offer consulting too. Different price, same honesty.

Do you work with Potton businesses specifically?

I work UK-wide remotely, including Potton and across Bedfordshire. CPCs here are high because of London competition, but that also means Google Ads attracts serious buyers.

What if results don't show up in week one?

Google Ads isn’t instant. New campaigns need 2–3 weeks to gather data. Once we have signal, I optimise. Expect meaningful movement in 6–8 weeks; serious traction in 12.

Will you help me track conversions properly?

Absolutely. Tracking is usually the first place I fix. Most accounts are bleeding conversion data they don’t even know about.

Ready to compete in Potton's high-CPC market?

Book a free strategy call. No commitment, no pitch—just me telling you what I see and what I'd do.

Call 07410 907 104 Book a free strategy call