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You already have someone running ads. But are they the right someone?

Maybe you’ve got an internal team, a junior PPC manager, or an agency—but something doesn’t feel right. Spend’s high, conversions aren’t tracking properly, or you just want a gut check from someone with heavy experience. That’s consulting. I review, advise, and help you figure out whether to fix your current setup or make a change. I’m blunt about it.

Consulting covers

How consulting works

  1. Initial callYou brief me on your current setup, challenges, and what you need to know.
  2. Deep dive (if needed)I request access, audit your account, tracking, and competitive landscape.
  3. DeliveryWritten recommendations, strategy doc, and a follow-up call to walk through it.

Potton's expensive CPCs demand expert strategy

You’re in the London commuter belt. Clicks here cost as much as inner London. That means guesswork is expensive. Strategy consultation pays for itself fast.

For internal teams or in-house marketers

If you’re the one managing ads, consulting gives you a sanity check and fresh strategic direction. 12 years in this space means I spot things internal teams often miss—usually because they’re too close to the account.

Frequently asked questions

Is this cheaper than full management?

Depends on scope. A one-off audit is typically quoted separately. Ongoing consulting starts from £300/month, but the price varies with depth and frequency of involvement.

Do I need to give you access to my account?

Typically yes—at least read-only. Some strategy work can happen without it, but a real audit requires seeing your campaigns, keywords, and tracking setup.

How often should we talk?

That’s up to you. Some clients want a monthly check-in; others need a one-off deep dive. We figure it out in the initial call.

What if I find out I need full management, not just consulting?

Easy conversation. If the audit shows you’d benefit from someone running ads full-time, I can do that instead. No pressure either way.

Are you available for Potton and Bedfordshire businesses?

Yes. I work remotely across the UK. Bedfordshire’s high CPCs actually make strategic consulting more valuable—you need expert input to stay competitive.

Can you consult if I already have an agency?

Yes. I’ll review their work honestly, including where they’re succeeding and where there’s room to improve.

Get strategic clarity on your Google Ads

Book a consultation call. Bring your current challenges and I'll give you honest perspective on what's working and what's not.

Call 07410 907 104 Book a consultation