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Why freelance, not big agency?

Big agencies stretch junior staff thin and pile on layers. I work directly with you—no account manager, no handoff, no budget minimums inflated to feed an office. I’ve done 12 years in Google Ads (ecommerce, services, D2C), hold Google Partner and Microsoft Ads certifications, and my sister company Growth PPC manages £20M+ annually with a senior-only model and a 20.8x peak ROAS. I’m not trying to prove I’m bigger than I am; I prove I’m better at the work.

What you get from month one

The money bit

From £300/month. That covers up to £3,000/month in ad spend. Above that, it’s 10% of your ad spend—transparent, no markup. You pay Google directly; I bill you separately. No lock-in, no cancellation fees, no setup charges.

Who this works for

Ecommerce brands wanting to scale profitably. Home services and trades winning qualified leads. Anyone tired of ads bleeding cash without explanation. I’m not a fit for vanity accounts (low spend, no real conversion data) or brands unwilling to commit to proper tracking.

How we start

  1. Call (15 min)You describe the business, what you’ve tried, what broke. I ask blunt questions about margins, attribution, and competition.
  2. Audit (1–2 weeks)I review every campaign, conversion tag, audience. Write a summary of what works, what’s wasted, and the 3–5 biggest quick wins.
  3. ProposalFixed fee based on your spend tier. A one-page roadmap of what changes first, what the results could look like, and the next 90 days.

Frequently asked questions

Do you manage accounts for small budgets (under £500/month)?

Yes. Minimum is £300/month, which I can pair with limited hours or a lean strategy. We can also do an audit-only model if you want to run the account yourself after.

Can you fix a campaign that's bleeding cash?

Usually. Most ‘bleeding’ campaigns are fixable with audience tweaks, search term reviews, and bid resets. A diagnostic audit is the fastest way to know what’s salvageable.

What do you charge for setup, or if I want just one month?

No setup fees or minimum months. You can pause anytime. First month is usually heavier (audit + strategy), so we often recommend two months to see the fix take effect.

Are you local to Stoke-on-Trent?

I’m UK-wide and remote—no office overhead, no geographic limits. For Stoke-on-Trent and Staffordshire clients, I work across time zones and manage accounts entirely online.

How do you handle Google Ads updates or algorithm changes?

I track them actively and test new features (like Performance Max or demand-gen) early. Older campaigns often miss new opportunity; I stay ahead of that.

Can you prove your results?

On my own accounts and sister company Growth PPC, yes—20.8x peak ROAS and long-term profitability. On client accounts, results depend entirely on tracking setup. Bad tracking = no proof. Good tracking = clear answer. That’s why audit comes first.

Ready to stop the bleeding?

I'll review your account, find the waste, and give you a clear roadmap—no obligation. Most clients see actionable wins in the first audit.

Call 07410 907 104 Book a free strategy call