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When you need a consultant, not an agency

You already have someone running your Google Ads—maybe an in-house team, maybe an agency. But something doesn’t feel right. Spend’s up, results are flat. Or you’re about to bet £50k on Performance Max and want a second opinion from someone who doesn’t have a horse in the race. That’s where I come in: strategic advice, not takeover management.

What I advise on

How billing works

From £300/month for fractional consulting (typically 1–2 calls/month plus async review). For bespoke strategy or deeper work, I quote after a call. No retainers, no mandatory term.

Best for this model

Mid-market brands with working ads but unclear direction. Founders who’ve outsourced Google Ads but want to stay close to the strategy. Teams frustrated with their current provider but not ready to switch vendors. Stoke-on-Trent and Staffordshire businesses who value a UK-based, direct conversation over a ticketed support queue.

Typical engagement

  1. Initial call (30 min)You walk me through the current setup, budget, goals, and the specific question or gap you’re trying to solve.
  2. Review & diagnosisI pull the account data, spot structural issues, and identify the 3–5 biggest levers you can pull.
  3. RecommendationA proposal for the right consulting model: monthly calls, project-based strategy review, or one-off diagnostic. You decide.

Frequently asked questions

Do you take on fractional roles?

Yes. Monthly or bi-weekly calls to review performance, test new features, and unblock strategic decisions. Most fractional engagements are £300–500/month depending on depth.

Can you advise on Google Ads without running the account?

Absolutely. I give strategy, feedback, and recommendations; your team or current agency executes. I’m comfortable being a thinking partner.

What if I don't like your advice?

You don’t have to take it. I’m here to give you options, not to sell you a product. If you want to ignore something, I’ll tell you why, but the call is yours.

Are you familiar with Stoke-on-Trent and Staffordshire businesses?

Yes—I’ve worked with home services, trades, and ecommerce across the UK, including the Midlands. I understand local market dynamics and rural/urban mix.

Can we do project-based work instead of ongoing?

Yes. Strategy reviews, rebrand audits, campaign restructures—all can be quoted as fixed projects. We’d confirm scope and timeline on a call.

What's your typical response time?

For monthly consulting calls, we schedule in advance. For urgent questions between calls, I aim for 24-hour turnaround. No out-of-hours guarantees.

Get clarity on your Google Ads.

I'll review where you are, identify what's working and what isn't, and give you a clear next step—no sales pitch.

Call 07410 907 104 Book a consultation