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Who This Is For

You’ve got a product or service that works. What you need is someone to run your Google Ads properly — someone who knows how to squeeze real value from your budget, who won’t waste 40% of spend on junk clicks, and who will tell you the truth.

That’s what I do. Twelve years managing Google Ads, £2M+ in direct spend, ecommerce and home services clients across the UK. No agencies, no mark-ups, no layers. You deal with me.

Waltham Abbey & High CPCs

You’re in the London commuter belt — Google Ads CPCs here are high (London-level competition for clicks). That makes smart campaign structure and relentless bid management essential. Most PPC teams don’t have the patience or expertise for that. I do.

The Transparent Model

No mystery. Minimum £300/month covers up to £3,000/month ad spend. Above that, it’s 10% of ad spend — so £4,500 ad spend = £450/month management fee. Ad spend goes directly to Google; I never touch it. You see everything, you own the account.

No cancellation penalties. No notice periods. No “minimum 12 months.” Month to month. If you want to pause, you pause. If you want to scale, we scale.

What I Actually Do

Bid management. Campaign structure audit. Keyword targeting tightening. Ad copy testing. Landing page direction. Conversion tracking setup and fix. Audience segmentation. Budget reallocation to what’s winning.

I also flag things other consultants miss: competitor spoofing your keywords, brand safety issues, tracking leaks that make your ROAS look better than it is.

Growth PPC Proof

I work alongside Growth PPC, a senior-led agency managing £20M+ across larger clients. 20.8x peak ROAS. Zero juniors. That scale and rigour shows what’s possible with real expertise.

Why Freelance Works Better

Frequently asked questions

How much experience do you have?

Twelve years in Google Ads, £2M+ managed directly. Google Partner certified, Microsoft Ads certified. Specialised in ecommerce and home services.

What if my budget is below £300/month?

If you’re just starting, we can discuss it on a call. But below £300/month the account work often isn’t worth it — the hourly rate ends up too high. Better to wait until you’ve got runway to make the fee worthwhile.

Why is CPM/CPC so high in Hertfordshire (Waltham Abbey area)?

You’re in the London commuter belt. Everyone’s bidding for clicks here — local services, ecommerce, finance companies all competing. That drives costs up. But it also means smart targeting and bid strategy make a real difference.

How long before I see results?

That depends on your account state. If it’s brand new, Google needs 2–3 weeks of conversion data to optimise. If your account is broken (bad structure, poor targeting), I’ll tighten it in week one and you’ll see cost-per-conversion drop immediately. I don’t promise magic timelines.

Can you work with my existing Google Ads account?

Yes. You keep the account. I either get admin access or a standalone manager account. You’re always in control.

What's your cancellation policy?

Month to month. No lock-in. No notice period. You can cancel whenever. I only ask for one call if you’re unhappy, so we can fix what’s wrong.

Ready to fix your Google Ads?

Book a free strategy call. We'll dig into your account (if you have one), talk through your business goals, and I'll tell you what's fixable and what isn't.

Call 07410 907 104 Book a free strategy call