Senior-led, hands-on Google Ads management. No juniors. Direct 12-year track record. From £300/month.
Book a free strategy callPotters Bar and Hertfordshire have high Google Ads CPCs because you’re competing for clicks against London-level businesses. That’s not a disadvantage; it’s just the reality you need someone who knows how to work in that market.
I’ve run £2M+ in direct ad spend over 12 years. I know how to build campaigns that work when the cost-per-click is steep. Not with fancy theory. With disciplined keyword targeting, ruthless negative-keyword management, and conversion-tracking that actually tells you what’s working.
I back up my claims. My sister agency, Growth PPC, manages £20M+ in client ad spend and has hit 20.8x return on ad spend at peak. That’s not vanity — that’s proof I know how to scale profitably. Senior-led, zero-junior model. No account gets shuffled to a junior. Same discipline applies to every client we work with.
I’m transparent about money because it matters.
Base rate: from £300/month. That covers up to £3,000/month in Google ad spend. Above £3k/month spend, it’s 10% of your total ad spend — so if you spend £5,000/month, you pay £500. Ad spend goes straight to Google; there’s no markup. You see exactly where every pound goes.
This is ongoing management: I run your account, refine targeting, test creative, manage bids, watch for wasted spend, and report monthly. It’s not set-and-forget.
I specialise in ecommerce and home services. If you’re selling products online or you’re a trade/home-service business (plumbing, electrical, landscaping, conservatories — you get the idea), this is built for you. I’ve spent more time on those niches than anything else.
If you’re doing £3,000–£30,000/month in ad spend, this model is the sweet spot. Smaller than that and you don’t need ongoing management. Larger than that and we’d talk about custom scaling options.
Then that’s honest feedback I’ll give you on a free call. Not every business needs ongoing management. But most leave money on the table — wasted spend on keywords that don’t convert, CTAs that don’t work, or bids that are wrong. If that’s you, I’ll show you where, and we can fix it.
Depends on your current setup. If you’re starting fresh, expect 4–6 weeks of testing before the data gets good enough to optimise properly. If you have an existing account, I can spot obvious problems and fix them in days. I won’t make promises about timelines because they’re usually lies.
Yes. I’ve worked with plenty of businesses in high-CPC markets like yours. Hertfordshire’s competitive for clicks, but that means if your ads are well-structured, you’ll win more reliably than competitors who just throw money at the platform. That’s where the work pays off.
You can scale up or down whenever you want. If you need to pause, just let me know. No lock-in, no penalty.
Microsoft Ads (Bing), yes — and it’s often overlooked despite decent volume, especially in Hertfordshire. I’m certified on it. I don’t do social ads (Facebook, Instagram, TikTok) — that’s a different beast and I’d rather you work with someone who specialises there.
Ask for a reference. Ask to see a sample account report. Ask hard questions on a call. The only people who won’t do this are the ones with something to hide.
Book a free 30-minute strategy call. No obligation. I'll tell you honestly whether Google Ads is right for you and where your money's going.
Call 07410 907 104 Book a free strategy call