Google Ads Audit for Bawtry Businesses

Most Google Ads accounts waste money quietly.

Broad match keywords set to compete on the wrong terms. Conversion tracking that doesn’t track. Ad groups so messy they can’t optimise. Budget disappearing into vanity metrics instead of revenue.

You don’t know what you’re losing because the dashboard doesn’t show it. That’s what an audit finds.

What a PPC audit reveals

• Wasted spend — keywords, placements, and settings bleeding budget
• Tracking gaps — conversions you’re not measuring or measuring wrong
• Structural problems — ad groups, campaigns, or bidding that doesn’t scale
• Missed opportunity — keywords you should be bidding on, audience gaps, budget misallocation
• Competitive blind spots — what you can’t see but your competitors can

How the audit works

1. You share accessSend me admin access to your Google Ads account (temporary). Takes 2 minutes.
2. I dig inI review account structure, keywords, ad copy, landing pages, tracking setup, and spend patterns. Usually takes a few days depending on account size.
3. You get a reportDetailed breakdown of what’s working, what’s broken, what to fix first, and how much money it could save or make.
4. No obligationYou own the findings. I don’t push you to hire me—fix it yourself, hire someone else, or come back if you want help.

Not a commitment. Just the truth.

You’ll get honest feedback. If your ads are solid, I’ll tell you that too—no pressure to hire me. If there’s waste to fix, I’ll show you exactly where.