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What's Hiding in Your Google Ads Account?

Most businesses get one-third of the value from their Google Ads because nobody’s looking under the hood. Unused keywords are draining budget. Broad match is picking up garbage queries. Your conversion tracking is half-broken. Landing pages don’t convert. Nobody’s checking.

A PPC audit fixes that. I do a deep dive—campaigns, keywords, audiences, ad copy, landing pages, conversion tracking, and conversion paths. I find where money’s leaking, where you’re missing opportunities, and where bad assumptions are costing you. You get a written report with findings and a prioritised action list. No sales pressure. No obligation to hire me for anything else.

What the Audit Covers

How the Audit Works

  1. Scope CallWe discuss your business, goals, current spend, and what’s keeping you up at night. I’ll ask about margins, conversion volume, and what you want analysed.
  2. Deep ReviewYou give me read-only access to Google Ads, Google Analytics, and relevant backend data (CRM, ecommerce platform). I review everything systematically.
  3. Written ReportI deliver a report with findings categorised by impact: high-priority issues, quick wins, and strategic opportunities. Plain language, not jargon.
  4. Presentation CallWe walk through the report, I answer questions, and we discuss priorities. You decide what to action and who implements.

You Own the Findings.

The audit is yours. You can take it to your current agency and ask them to fix things. You can implement it yourself. Or you can hire me to handle the work. This is a diagnostic tool—not a sales tactic.

Common Audit Findings

Broad match keywords pulling in 200 irrelevant searches per day (quick cost: £500/month wasted). Missing conversion tracking on half your form submissions. Landing pages that don’t load on mobile. Audiences that are too wide (you’re bidding on plumbers when you should be targeting roofers). Campaign structure so tangled that nobody knows where budget’s really going. Ad copy that doesn’t answer the search intent. ROAS that flatlines because bidding strategy isn’t aligned to margin.

These aren’t rare. They’re normal. An audit catches them and gives you a map to fix them.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and complexity. Small account (under £2,000/month spend) might be £300–£500; larger accounts cost more. Get in touch with your details and I’ll quote.

How long does it take?

Usually 5–7 working days from kickoff to report delivery. Scope call first, then I do the review, then presentation call. Simple accounts are faster.

Do you need live access to make changes?

No. I only ask for read-only access. I review what’s there and report on it. You (or someone else) can action the findings.

Can you audit a Doncaster or South Yorkshire company even if you're not local?

Absolutely. I’m remote-based and work with businesses nationwide. Location doesn’t matter for a Google Ads audit—I just need access to your data.

What if the audit shows everything's fine?

Great. Then you’ll have confidence that your current approach is solid—or your current agency knows what they’re doing. That’s still valuable.

Can I hire you to implement the findings?

Yes. If you want me to execute the recommendations, we can discuss ongoing management (from £300/month) or a fixed-scope project fee for specific changes. Call to discuss.

See What Your Google Ads Account Is Really Doing

A PPC audit cuts through the noise and tells you where your budget's going and what's being wasted. Fixed scope, no sales pressure, no obligation to buy anything else. Just the truth.

Call 07410 907 104 Request a PPC audit