Google Ads Audit for Falmouth Businesses

What a PPC audit actually reveals

Most businesses running Google Ads don’t know where their money is really going. You see spend in one column, conversions in another—but the connection is fuzzy. An audit cuts through that. We dig into keywords that shouldn’t be there, ads that underperform, tracking gaps, bid inefficiencies. One clear report. No fluff.

What we cover in an audit

• Keyword performance — which keywords waste money, which perform, what’s missing
• Ad copy analysis — which ads get clicks but no conversions, or don’t get clicked at all
• Conversion tracking — are you measuring the right things? Are your numbers even reliable?
• Budget and bid strategy — is your money allocated well, or are you overpaying per click?
• Competitor landscape — what are competitors bidding, how are your ads positioned?
• Seasonal and cyclical patterns — is performance dropping in your low season?

Best for

Businesses that have been running Google Ads for a few months or longer and sense something’s off. Falmouth, Penryn, Truro, anywhere in Cornwall. You might be spending on the wrong keywords. Your tracking might be broken. Your budget distribution might be backwards. An audit tells you what’s actually happening.

Audit process

1. Briefing callYou give us access to your Google Ads and Google Analytics (or equivalent tracking). We discuss goals and constraints.
2. Deep dive analysisWe spend 2–5 days auditing depending on account complexity. We pull data, test assumptions, find gaps.
3. Findings reportYou get a written report with findings, explanations, and 3–5 priority recommendations. We also walk you through it on a call.

What happens next is your call

Some clients use our recommendations to fix things themselves. Some hire us to implement. Some audit every quarter to stay on track. We’ve also audited accounts that looked broken but were actually fine—sometimes the data interpretation was just off. Either way, you get clarity.