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What's really happening in your account?

Most accounts have problems. Maybe you’re bidding too high on keywords that don’t convert. Maybe your tracking is broken, so you don’t even know what’s working. Maybe keywords are duplicated across campaigns, wasting budget. Maybe your ad copy hasn’t been refreshed in years. A good audit finds these and tells you exactly what to fix.

What the audit covers

Campaign structure — is it built for your business? Keywords — are they the right match types, negative keyword gaps? Ads — copy quality, A/B testing gaps. Tracking — does Google actually know what converts? Bidding strategy — is it optimal for your goals? Negative keywords — what are you wasting money on? Account health — what’s causing the gap between potential and performance?

Common things audits find

How the audit works

  1. You share accessRead-only access to your Google Ads account (and Google Analytics if available).
  2. I review everythingDeep dive into strategy, structure, keywords, tracking, performance data, bid settings — the full picture.
  3. You get a reportClear findings: what’s working, what’s broken, priority fixes, and next steps. No jargon.

After the audit

You have the findings. You can implement fixes yourself, hire someone else, or we can work together to fix them. No pressure — this is a diagnostic service. You pay for the audit, you own the report, and you decide what to do next.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and complexity. Book an audit call and I’ll give you a fixed quote. There’s no obligation — you’ll know the cost before anything starts.

Should my Hayle business get an audit?

If you’ve been running ads for more than a month and you’re not confident they’re working, yes. Audits work for ecommerce, home services, trades — any business spending on Google Ads in Hayle, Penzance, Camborne, or anywhere in Cornwall.

Will you pressure me to hire you after the audit?

No. I’ll give you honest findings and clear next steps. If you want help implementing, I’ll explain the options. But the audit is standalone — you own it and can do what you want with the report.

What if my tracking is broken?

That’s actually common and fixable. The audit will identify exactly where it’s broken — conversion tags, GTM setup, data loss points — and I’ll explain how to fix it or who to hire for that piece.

How long does an audit take?

The review itself takes a few days depending on account size. You’ll get the full report within a week. After that, implementation is your choice.

Know your numbers

Book an audit call to discuss your account and get a fixed quote. No obligation, no high-pressure sales.

Call 07410 907 104 Request a PPC audit