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Most Google Ads accounts are leaking money

Broad keywords targeting the wrong people. Ads running to the wrong landing pages. Conversion tracking that isn’t actually tracking. Audience exclusions that should be there but aren’t. We’ve seen it all, and it’s predictable.

What a PPC audit actually finds

A proper audit isn’t a box-ticking exercise. We dig into your account structure, your targeting, your landing page experience, your conversion tracking. We model what you’re actually spending per conversion and compare it to what your margin allows. Then we tell you where the waste is and what to fix first.

Areas I audit

What you'll get

A detailed report with findings, screenshots, and prioritised recommendations. We’ll tell you what’s working, what needs fixing, and in what order. Most audits surface quick wins that can be fixed immediately, plus strategic changes for longer-term performance.

The audit process

  1. Access & deep diveWe get read-only access to your Google Ads account, Google Analytics, and your website. No changes — just observation.
  2. Analysis & modellingI build a picture of what’s working and what’s not. We model scenarios based on fixing the main issues.
  3. Report & walkthroughYou get a written report with findings, screenshots, and prioritised actions. We walk through it together so you fully understand the gaps and the opportunities.

Perfect for Garstang and Greater Manchester businesses

Whether you’ve been running Google Ads for six months or six years, an audit gives you clarity on whether your spend is working. Especially if you’ve had different agencies or consultants over time — an audit is the baseline you need.

Frequently asked questions

How much does an audit cost?

Depends on account complexity and the depth you need. We’ll discuss scope on a call and give you a quote. There’s no lock-in — it’s a fixed-scope, one-off engagement.

Do you work on accounts in Garstang and Greater Manchester?

Yes. I audit accounts for businesses across the UK, including Garstang and the surrounding areas. Everything is done remotely.

How long does an audit take?

Typically 5–7 working days from access to final report. We’ll tell you the exact timeline when we kick off.

What if I don't want to act on the recommendations?

That’s fine. An audit is diagnostic — the report is yours. You can implement everything, nothing, or something in between. No pressure.

Can you implement the recommendations?

We can. If you want us to, I’ll quote on implementation separately. But many clients like to use the audit report to brief their in-house team or another consultant.

What if you find something broken?

We’ll flag it clearly in the report and recommend the fix. Some things are quick (bid strategy tweak), some take longer (structural rebuild). We’ll tell you the effort required for each.

Let's find out what's actually costing you money

Book a call to discuss your account and get an audit quote. No obligation — just clarity.

Call 07410 907 104 Request a PPC audit