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A good audit answers one question: where is the money going?

Most PPC accounts have waste. Sometimes it’s obvious — keywords that trigger too much, campaigns with no conversion tracking, bids set to ‘hope’. Sometimes it’s subtle — structure problems that only show up at scale, or tracking gaps that silently inflate your real cost per conversion.

A proper audit finds both.

What the audit covers

What you get

A clear report. Here’s what’s working, here’s the waste, here’s what I’d fix first. You decide what to change. No obligation to hire me after — the audit stands alone.

Why audits matter

PPC is easy to get 80% right and expensive to leave at 80%. The difference between a messy account and a clean one might be 20–30% in efficiency. That’s real money. An audit costs a fraction of that, and you either fix it yourself or use the findings to brief your next manager.

The audit process

  1. You request the auditTell me about your account — budget, goals, main challenges. I give you a quote.
  2. I get access and dig inYou grant read access to your Google Ads account. I spend a day or two auditing the setup, the data, the spend patterns.
  3. Detailed report and debriefYou get a written report plus a call to walk through the findings. Clear priorities, clear next steps.

Frequently asked questions

How much does an audit cost?

Price depends on account size and complexity. I quote on a call after hearing about your setup. There’s no obligation once you know the price.

What if the audit says my ads are fine?

Then that’s what I’ll tell you. Not every account needs rescuing. Some just need minor tweaks or are genuinely well-run. You’ll know either way.

Can I do this if I'm not currently running ads?

An audit makes sense if you’ve got an active account to review. If you’re starting from scratch, a strategy call makes more sense — let’s plan it properly first.

Do I need to give you full account access?

Read access only. I don’t touch anything; I just look. You stay in control the whole time.

Is the audit relevant for Morecambe businesses?

Yes. Whether you’re serving Morecambe locally or advertising nationally, the audit process is the same — find waste, spot gaps, give you the facts.

What happens after the audit?

You get the report and recommendations. If you want help implementing, we can talk about ongoing management or a one-off fix session. If not, you’re done — the audit stands alone.

Find out what's really happening with your ad spend

Request an audit. Get a clear-eyed diagnosis of your account, with priorities you can act on. No obligation, no surprises.

Call 07410 907 104 Request a PPC audit