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Your ads might be losing money and you don't know

Tracking isn’t set up right. Keywords are too broad. Ad copy is generic. Bids are all over the place. Negatives are missing. I see these in almost every account I audit. A proper audit finds the waste.

What an audit covers

  1. Account structureAre campaigns, ad groups, and keywords properly aligned? Can you scale what works?
  2. Tracking and conversion setupIs Google actually seeing your conversions? Do you have enough data to optimise?
  3. Keywords and search termsWhat are you actually bidding on? Are you paying for trash? What opportunities are you missing?
  4. Audience and ad strategyAre your audiences set up to work? Is your ad copy testing anything, or just static?
  5. Bidding and budgetIs your bidding strategy right for your goal? Are you spending in the right places?

Why an audit matters

Most PPC accounts are half-broken. You’re not being robbed—you’re just not optimised. An audit tells you exactly where the waste is, what’s working, and what to fix first.

I’ve audited accounts across ecommerce, D2C, home services, and trades. I work with clients in Sherborne, Dorset, Yeovil, and everywhere in the UK. Same approach: find the truth, show you the roadmap.

After the audit, you'll know

No upsell, no obligation

You get the audit report. You decide what to do with it. If you want me to implement the changes, we can talk about ongoing management. If you want to handle it yourself, that’s fine too. The audit stands alone.

Frequently asked questions

Do you audit Google Ads accounts in Sherborne?

Yes. I audit accounts for businesses across Sherborne, Dorset, Somerset, and the whole UK. Format is flexible—call, video, or email-based report.

How much does an audit cost?

Depends on account size and complexity. We quote on a call. It’s fixed scope—you get a report and findings, nothing more.

How long does an audit take?

Usually 3–6 hours of work, spread over a week or two. You get a summary call plus a written report.

What if the audit shows I need major changes?

The report tells you what to change and why. You can implement it yourself or hire me to do it. No pressure either way.

Can you audit an agency's work?

Yes. If you want an independent look at what your current agency is doing, that’s a standard audit.

What if everything's fine?

I’ll say so. If your account is solid, the audit confirms it and we can part ways. No cross-sell, no guilt.

Find out what's really happening

Request a PPC audit. We'll scope the work, agree on what it costs, and get you a real diagnosis of your Google Ads account.

Call 07410 907 104 Request a PPC audit