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Most Google Ads accounts are losing money by default

You’ve got campaigns running, budget being spent, leads or sales coming in. But are they coming in efficiently? Are you spending £2 to make £1? Or are you actually beating the market?

Most accounts I audit have structural problems nobody noticed: wrong match types burning budget on low-intent searches, audiences targeting the wrong people, conversion tracking that’s incomplete or broken, bids set too high or too low, and ad copy that talks about the wrong benefits. A good audit finds these problems and tells you what to fix first.

What's included in an audit

No obligation. No setup. Just answers.

You get a written report with findings and recommendations. You can act on it immediately, hire someone to implement it, or hand it off to your current agency. It’s yours to use however you want.

How an audit works

You give me access to your Google Ads account (read-only, no changes). I spend a few hours reviewing structure, keywords, audiences, tracking, and performance data. Then I write a diagnostic report with 5–10 specific findings and recommendations, ordered by potential impact. You get a call to walk through the report, ask questions, and discuss implementation.

Who audits benefit most

Investment and scope

Audits are quoted on a per-account basis depending on account size and complexity. The scope is fixed: you get the diagnostic report, a review call, and recommendations. If you then want help implementing changes, we can discuss that separately. There’s no obligation to hire me for ongoing management.

Frequently asked questions

How long does an audit take?

From your perspective: about an hour for the call and report review. Behind the scenes, I typically spend 2–4 hours on the account depending on size. You get the report within a few days.

Do you work with small accounts?

Yes. Whether you’re spending £500/month or £5,000/month, an audit can still find waste and opportunity. The value is there either way.

Can you audit a Sturminster Newton business?

Absolutely. I audit accounts from all over the UK, including Dorset. I’ll review your account structure, spend, and performance the same way regardless of location.

What if I don't have conversion tracking set up?

That’s actually one of the most common findings. I’ll recommend what to set up and how. It’s not hard, but it changes everything about optimisation.

Can I use the audit report with another agency?

Yes. The report is yours. You can hand it to your current agency, use it to brief a new one, or implement the recommendations yourself.

How much does an audit cost?

It depends on your account size and complexity. Get in touch for a quote based on your specific situation.

Find out what's actually working (and what's not)

Request an audit and we'll talk through what you need. No obligation, no surprises.

Call 07410 907 104 Request a PPC audit