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When to get an outside eye

You’ve got someone running your Google Ads—maybe an agency, an in-house marketer, or you’re doing it yourself. But something feels off. Spend’s up, conversions are flat. Or you’re not sure if you’re even measuring the right things.

That’s when you call a consultant. I’ll look at what’s happening and tell you honestly what’s working and what’s not.

What I offer

My background

12 years in Google Ads. £2M+ managed directly. Google Partner and Microsoft Ads certified. I’ve seen every mistake: wasted budgets, missing conversions, lazy keyword targeting, tracking gaps that hide actual performance.

I’m direct and blunt about it—if your ads are fine, I’ll tell you. If they’re bleeding money, I’ll show you where and why.

No obligation

Strategy calls and audits aren’t sales pitches. They’re diagnostic. You’ll walk away knowing exactly what’s happening with your ads, whether I’m involved going forward or not.

How consulting works

  1. Book a callWe discuss your current setup, pain points, and what you want to understand or improve.
  2. Tailored quoteDepending on the scope (quick call, full audit, fractional work), I’ll send a proposal.
  3. Insights & recommendationsYou get findings, priorities, and a roadmap. You can implement yourself, hand to your team, or we can discuss ongoing support.

Frequently asked questions

What's the difference between a strategy call and an audit?

A strategy call is 60-90 minutes looking at the big picture: your goals, current setup, and where to focus. An audit is deeper—I dig into keywords, tracking, landing pages, competitors, and give you a detailed report with priorities.

I'm managing my own ads. Is it worth getting a consultant?

If you’re not sure what you’re optimising for or you’re guessing at keywords, yes. If you’ve plateaued, yes. If you want validation that you’re on the right track, that’s worth a call too.

Do you work with agencies?

Yes. Agencies sometimes bring me in when they need a senior second opinion or when a client is unhappy with performance. I’m not there to replace you—I’m there to help diagnose the issue.

What does fractional advisory look like for an Altrincham business?

You keep your current team or manage ads yourself, but you get me on a retainer for strategy calls, monthly performance reviews, and decisions. It’s £300/month from, and we discuss scope on a call.

How long does an audit take?

Depends on account size. A small account might be 2-3 hours. A complex ecommerce or agency account could be 1-2 days. I’ll give you a timeframe upfront before we start.

Will an audit tell me if I should switch agencies?

It’ll tell you what’s working and what’s not. Whether you change agencies, bring it in-house, or work with me—that’s your call based on what you learn.

Get clarity on your Google Ads

Book a consultation call. We'll go through your current situation, I'll ask the hard questions, and you'll get honest feedback on what's happening.

Call 07410 907 104 Book a consultation